commonroom - Sr. Demand Generation Manager
Requirements
• 6+ years of B2B marketing experience with a strong focus on demand generation • Proven track record of building and executing campaigns that drive measurable pipeline • Hands-on experience running paid acquisition across channels (LinkedIn, Google, display, etc.) • Experience building and executing ABM programs in a SaaS environment • Familiarity with signal-based marketing and modern GTM tools including CRM, marketing automation, and intent data platforms • Strong analytical mindset -- you use data to inform decisions, not just report on them • Comfortable operating in a fast-moving startup where you own your programs end to end • Experience marketing to RevOps, Sales Operations, or GTM leadership personas • Familiarity with modern GTM data platforms and signal-based workflows
Responsibilities
• Build and execute integrated demand generation campaigns across paid media, ABM, webinars, events, and lifecycle marketing • Own paid acquisition across channels -- plan, execute, and optimize with a focus on pipeline contribution • Develop and run ABM programs targeting priority accounts in close collaboration with Sales and RevOps • Use buyer signals -- product usage, website activity, intent data, community engagement -- to identify in-market accounts and trigger timely engagement • Track and report on campaign performance, using data to continuously improve conversion across the funnel • Partner with Sales and SDRs to ensure strong program-to-pipeline alignment • Run experimentation across channels and campaign strategies to find what works and scale it • Contribute to marketing infrastructure improvements including attribution, reporting, and campaign tooling
Benefits
• We’re building the platform that modern go-to-market teams rely on to understand their buyers and act on signals in real time. • Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions. • Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building. • Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions. • We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency. • Our investment in caring for our employees and their families is a key part of our values and culture at Common Room: • Competitive base compensation with meaningful equity ownership • Health insurance including medical, dental, and vision, HSA and FSA • We pay 100% of your employee premium and 50% of your premium for any dependents • Unlimited Paid Time Off • Paid Company Holidays • Work from home policy including a laptop and support for your home office needs • Monthly Remote Stipend • 401(k) self contribution • Paid Family Leave • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT