Power Digital - Group Media Director, B2B
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Requirements
• 8–10+ years in paid media, B2B performance marketing, or media leadership roles. • Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients. • Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred). • Strong leadership experience managing and developing high-performing teams. • Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus). • Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles. • Experience translating platform performance into business outcomes (revenue, pipeline, LTV). • Strong client-facing and communication skills, with ability to influence senior stakeholders. • Experience supporting new business pitches and account expansion. • Data-driven, highly organized, and operationally strong. • Key Performance Indicators (KPIs) • Client Performance • Client Retention & Growth (NRR, service expansion, VABO) • Paid Contribution Margin • Team Performance & Development (retention, leveling, output quality) • Testing Velocity & Performance Improvement • SLA Adherence & Execution Quality • Most Important Things (MITs) • Paid media performance across accounts consistently drives qualified pipeline. • Clients view Power Digital as a strategic growth partner, not just an execution vendor. • Managed media dollars grow through retention and expansion. • Teams are high-performing, accountable, and continuously developing. • Accounts are delivered efficiently and profitably without sacrificing quality.
Responsibilities
• Paid Media Strategy & Performance • Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.. • Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms. • Ensure consistent application of best practices in: • Account structure and optimization • Testing frameworks, multi-touch attribution and incrementality • Creative and content feedback loops in partnership with Creative teams • Measurement and reporting rigor, including account-based measurement approaches • Serve as the strategic escalation point for complex performance challenges. • Client Leadership & Growth • Act as the senior strategic lead for key/pillar client relationships. • Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients. • Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification. • Partner with Sales and Strategy teams to support new business pitches and growth opportunities. • Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact. • Team Leadership & Development • Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability. • Own resource planning, team structure, and client allocation to ensure the right people are in the right roles. • Coach and develop direct reports, including performance management, career growth, and skill development. • Elevate team capabilities across: • B2B platform expertise • Data analysis and pipeline storytelling • Strategic thinking and client communication • Serve as the escalation point for team and client challenges. • Media Growth & Commercial Impact • Own growth of managed media dollars across your portfolio through retention and expansion. • Ensure strategies balance performance, efficiency, and client profitability. • Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health. • Identify and address risks related to performance, client satisfaction, or profitability. • Operating Discipline & Execution Excellence • Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables. • Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance. • Maintain strong operating rhythms including: • Regular pipeline and performance reviews • Testing roadmaps and prioritization • Clear reporting and insights delivery • Ensure SLA adherence and high-quality execution across all accounts. • Innovation & Capability Development • Stay current on platform updates, emerging B2B channels, and industry trends. • Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.. • Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media. • Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.
Benefits
• Base salary + commission opportunities • Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards, including prize money and recognition for outstanding performance • Opportunities to be involved in company's DEI initiatives
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