dmg events - Marketing Manager

• Minimum Qualifications and Knowledge:Marketing qualification is advantageous.Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must • Job-Specific Skills:•    Strategic planning and critical path management•    Strong experience using CRM and data platforms for both large-scale and targeted campaigns•    Proven ability to manage digital event platforms, including registration systems and mobile apps•    Website management with a focus on user experience and conversion optimisation•    Excellent copywriting and editing skills, with the ability to craft clear, compelling messaging•    Experience with marketing automation, lead generation and lead scoring frameworks•    Strong stakeholder management skills, with the ability to engage and influence at all levels•    Confident negotiator with proven relationship-building capabilities•    High attention to detail with a strong focus on quality and execution•    Experience in working with and managing external agencies • Hard Skills:•    CRM & Marketing Automation: Salesforce, Emarsys (campaign management, email creation and performance analysis)•    Digital & Social Media: LinkedIn, X, Facebook, Instagram, YouTube; experience with management tools such as Hootsuite (organic, paid, analytics)•    Event Technology Platforms: InfoSalons, ADITUS, including social amplification tools (InGo, Gleanin)•    Website & CMS: Umbraco, TYPO3, WordPress or similar, with a strong understanding of UX and working with external developers•    Design & Content Tools: Canva, Adobe Creative Suite, Google Workspace•    Performance Marketing: SEO, PPC and conversion optimisation•    Advocacy & Exhibitor Marketing: stakeholder engagement and amplification strategies•    Media Partnerships: planning, execution and performance tracking•    Event & Content Platforms: mobile apps, networking tools and webinar/content delivery platforms • Behavioural Competencies:•    Strong leadership presence, with the ability to take ownership and drive initiatives forward•    Resilient and adaptable, with the ability to perform in a fast-paced, high-pressure environment•    Proactive and self-directed, with a strong sense of accountability•    Excellent time management and prioritisation skills across multiple workstreams•    Professional, reliable and trusted to deliver to a high standard•    Collaborative team player, able to work effectively across functions and stakeholders