Bolt.new - Lifecycle Marketing Manager
Requirements
• 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles. • Hands-on experience building triggered journeys across email, in-product messaging, or push. • Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior. • Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics • Skilled at writing clear, concise, high-performing lifecycle copy. • Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product. • Experience with HubSpot. • Familiarity with user segmentation, behavioral analytics, or cohort modeling. • Basic SQL or comfort digging into data beyond dashboards. • Background in building lifecycle systems for PLG or collaborative/team-based products. • Experience running A/B tests and interpreting results across multiple channels. • 📌 A Few Notes • You do not need a college degree to apply • You do not need to be located in the U.S. — we’re remote-friendly • You do not need to meet every qualification listed above
Responsibilities
• Build and optimize lifecycle campaigns across email, in-product, and push notifications. • Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors. • Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points, and team-related milestones. • Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns. • Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics. • Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.
Benefits
• Fully remote work environment globally distributed team • Passionate about building the future of software development and shipping fast solutions to real problems.
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