Pulley - Lead Marketing Innovation Manager
Requirements
• 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal. • Proven experience conceiving, launching and scaling large, external-facing marketing programs. • Demonstrated ownership of influenced pipeline and/or directly attributable revenue. • Experience building in high-growth environments (Series A-D or similar). • Experience working in cross-functional environments with Product, Sales, and Growth. • Strong commercial acumen and comfort modeling ROI. • Ability to business-case investments and secure buy-in. • Fluency in pipeline metrics, ACV dynamics, and revenue attribution. • Exceptional execution ability across formats and channels. • Clear, persuasive communicator at both operator and executive levels. • Strong analytical skills. You make decisions based on revenue signal, not engagement metrics. • Mindset • You think like an owner and act like a teammate. • You have a strong bias towards real commercial impact. • You are comfortable being wrong and shutting down what doesn’t work. • You are autonomous and proactive, defaulting to action over observation. • You are excited by ambiguity and open-ended challenges. • Experience selling to founders, CFOs, or senior leaders. • Experience partnering closely with Product Marketing. • Experience launching programs that Growth later scaled via paid channels. • Comfort operating with meaningful budget responsibility.
Responsibilities
• Identify and Build New Acquisition Engines • Identify high-leverage opportunities to drive net-new customer acquisition across segments and products. • Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics. • Own Revenue Impact • Own Revenue Impact • Create and pitch business cases to secure budget for new programs. • Be accountable for influenced pipeline and directly attributable revenue from your initiatives. • Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence. • Translate Insight into Market-Facing Programs • Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs. • Work with Growth Marketing to ensure programs reach and attract the target audiences. • Collaborate with Sales to ensure programs attract the right customers and support deal velocity. • Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research. • Operate with a Builder Mentality • Take ownership of your programs from ideation all the way through execution, scale, and maintenance. • Have a willingness to be a “face” of Pulley when appropriate or required. • Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams. • Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit. • Bring structure that facilitates scale as your programs deliver.
Benefits
• Shape the next chapter - Our product has real traction and a strong foundation, but we’re still early enough in our journey where your work will directly shape the company’s trajectory as we scale. • Shape the next chapter - • Empower founders - Managing equity shouldn’t get in the way of building a company. You’ll help founders focus on what matters most - turning ideas into reality. • Empower founders - • Work with a high-performing and passionate team - We’re thoughtful about creating a team that is excited about building a great company together. Here are our operating principles: • Work with a high-performing and passionate team - • Principles over playbooks - Understand the why. • Principles over playbooks • Momentum over speed - Find the best path to deliver value. • Momentum over speed • Good taste over data - Take bold bets and trust your instincts to find the unlikely bet. • Good taste over data • Ideas over egos - Let the best idea win, no matter where it comes from. • Ideas over egos • Gladiator over spectator - Execute; don’t just critique or ideate. You’re the one putting in the work, sweating the details, and driving for results. • Gladiator over spectator • Conviction over consensus - Have the courage to back your ideas strongly, even when they defy the status quo. Disagree and commit. • Conviction over consensus • Proactive over passive - Drive your own clarity and pull for context. • Proactive over passive • Competitive salary and equity • Medical, Dental, and Vision insurance • Unlimited PTO + Winter holiday break • Generous stipends for WFH, learning, wellness, and AI tools • 401(k) match (US) / Pension match (Canada) • Annual Salary Range: $171,000 - $190,000 • The range above reflects the typical salary range for this role. The final offer will depend on factors such as your experience, interview performance, level, and other considerations assessed during the hiring process.
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