Greenlight Financial Technology - Growth Marketing Manager, Conversion & Experimentation
Requirements
• 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles • Experience in fintech, financial services, or regulated industries preferred • Proven track record increasing conversion rates through experimentation and UX optimizations. • Hands-on experience managing MarTech stacks and marketing tracking implementations • Experience collaborating with marketing, product, engineering, analytics and lifecycle teams. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce • Experience overseeing Amazon storefronts and product listing page optimizations • Proven ownership of marketing tracking architecture to ensure accurate measurement across acquisition and conversion funnels • Hands-on experience implementing and managing tagging frameworks using tools like GTM, Segment, or similar platforms • Strong collaboration with analytics and engineering teams to define and maintain event tracking standards • Track record of ensuring clean, reliable data collection across landing page interactions, plan selection, registration start, activation events, and downstream handoffs • Led QA processes for marketing tracking implementations, validating tag performance across devices and environments • Maintained clear documentation for event schemas, tracking plans, and tagging governance • Supported campaign launches through tracking validation, troubleshooting, and debugging
Responsibilities
• Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses • Prioritize tests using impact/effort/confidence frameworks • Document experiment learnings to inform product, marketing, and lifecycle strategy • Own onsite product merchandising strategy across web and Amazon storefronts • Optimize how financial products and plans are presented, compared, and prioritized • Test plan positioning, pricing presentation, bundling, and anchoring strategies • Improve product comparison frameworks to reduce decision friction • Refine value proposition messaging for different audience segments and traffic sources • Collaborate with product and pricing teams on offer structure and onsite optimizations • Design seamless transitions from marketing pages into registration and KYC flows • Reduce friction between onsite conversion and account creation • Optimize multi-step signup experiences and form completion rates • Improve mobile-first conversion experiences • Ensure compliance and trust signals are integrated without negatively impacting conversion • Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Our stance on salaries: • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $105,000- 145,000 • The estimated base pay range for this position in (CO): $105,000- 135,000
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT