demandbase - Strategic Partnerships Director

• EXECUTIVE RELATIONSHIP MANAGEMENT • Serve as the executive relationship owner for Demandbase's highest-priority technology and advisory partners. • Build trusted relationships with C-level, SVP, and VP leaders across Product, Alliances, Sales, Marketing, and Strategy. • Develop and execute executive engagement plans that deepen strategic alignment and create measurable business outcomes. • Facilitate executive business reviews (EBRs), strategic planning sessions, and leadership summits. • STRATEGIC PARTNERSHIP DEVELOPMENT • Own the long-term strategy for assigned strategic partnerships. • Identify new areas for collaboration across product innovation, AI initiatives, data partnerships, cloud infrastructure, and services. • Develop joint business plans with clear KPIs and executive sponsorship. • Act as the primary point of coordination across internal stakeholders to ensure successful execution. • PRODUCT & TECHNICAL ALIGNMENT • Partner closely with Product Management and Engineering to influence Demandbase's partner roadmap. • Drive adoption and awareness of strategic integrations including: • MCP (Model Context Protocol) • AI-native workflows • Cloud data integrations • Identity and activation capabilities • Identify opportunities for new product integrations that create differentiated customer value. • GO-TO-MARKET STRATEGY • Build joint GTM strategies that generate pipeline and revenue. • Partner with Sales, Marketing, Customer Success, and Partner Marketing to, launch integrated solutions, develop joint messaging, enable field teams, drive co-selling motions • Evangelize Demandbase's value proposition across partner organizations while positioning partner capabilities internally. • AI & ECOSYSTEM INNOVATION • Stay ahead of emerging trends in AI, enterprise software, cloud ecosystems, and B2B go-to-market technology. • Identify opportunities to leverage AI-first architectures and intelligent workflows across partner ecosystems. • Champion innovative approaches that position Demandbase as a strategic AI platform within the broader enterprise technology landscape. • INTERNAL LEADERSHIP • Serve as a strategic advisor to executive leadership on ecosystem trends and partner strategy. • Influence cross-functional priorities without direct authority. • Represent Demandbase at executive forums, conferences, partner events, and industry engagements.