Power Digital - TikTok Shop Growth Strategist
Requirements
• 2+ years of experience in social media (agency experience preferred) • Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies • Industry Expertise: • Proficiency in TikTok Shop Seller Center: Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system • Proficiency in TikTok Shop Seller Center: • Affiliate & Ambassador Program Experience: Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience • Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility • Client Variety: • Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals • Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions • Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI • Performance Influencer Management: • Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results • Autonomous Workflow Capability: • Key Performance Indicators (KPIs) • REP Goal of $26,0000 • Hitting within 15% of target forecast OR having key recommendations in place to hit goals • Below 10% Client Churn Rate • Understands all strategies of department and can execute on 100% • Can navigate 100%+ difficult probing questions on performance • Most Important Things (MITs) • Client Performance and Sentiment • Autonomous workflow management and account ownership • Department Support
Responsibilities
• TikTok Shops & Affiliate Management: Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center • TikTok Shops & Affiliate Management • Affiliate Outreach and Onboarding: Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial • Affiliate Outreach and Onboarding: • Commerce Optimization: Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients • Commerce Optimization: • Data-driven Reporting and Analytics: Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data. • Data-driven Reporting and Analytics: • Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention • Client Communication: • Continuous Learning and Innovation: Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives • Continuous Learning and Innovation: • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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