Power Digital - Director of Account Based Marketing
Requirements
• Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have • 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end • Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms • Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels • Comfort and ease presenting strategy to clients and leading discovery discussions • Strong project management skills; able to run multiple client ABM programs concurrently • Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them • Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority • Agency experience valued but not required • Key Performance Indicators (KPIs) • Net MRR across B2B ABM / Strategy portfolio • Client NPS (8+ avg) • Monthly Service Expansion pipeline generation • Power Circuit Certification (annual) • Most Important Things (MITs) • Ensure B2B/ABM clients receive the highest-quality strategic work, grounded in intent data and account-level insight • Clear, direct, and radically candid communication with internal and external stakeholders • Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward
Responsibilities
• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
Benefits
• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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