AG1 - Manager, Creator Strategist Partnerships
Requirements
• 4–7 years in a creative strategy, content, or production role — ideally within a D2C brand, creator economy, or sports/entertainment context • Strong brief-writing ability; you can translate a commercial objective into a creative direction for a creator or production team that can run with it. • Hands-on experience across multiple content formats: social video, long-form YouTube, email, podcast, and live/event content • Familiarity with paid media fundamentals — you understand what makes a piece of creative perform, not just look good • Comfortable working with external partners and talent; you can represent the brand confidently in partner-facing conversations • Highly organised and able to manage multiple live briefs and production timelines simultaneously without dropping quality • A genuine interest in health, performance, and wellness is a bonus — it helps when you believe in what you're making • Quality and on-brand consistency of creative output across all partner touchpoints • Briefs delivered on time and adopted without major revision by creators and production teams • Paid creative performance — CTR, conversion, and ROAS from partner-produced assets • Partnership team satisfaction — this role is an internal service function as much as a creative one
Responsibilities
• Lead creative concept development for all partner shoots — producing shoot briefs, mood boards, and art direction guidance for both paid and organic content across • Work closely with the performance marketing team to ensure creative is optimised for paid distribution and feeds into ongoing testing frameworks • Track and review creative performance data to inform future briefs and iterate on what's working • Write monthly creator briefs for paid media activations ensuring messaging is on-brand, conversion-focused, and aligned to the media plan • Develop YouTube-specific creative briefs that account for platform formats, audience intent, and integration placement (host-read vs. produced) • Own the creative output for key sponsorship properties — currently Thredbo and the Wallabies — including EDMs, social content, and digital assets from concept through to delivery • Write podcast briefs , including host talking points, product messaging hierarchies, and call-to-action guidance • Provide on-the-ground production support where required, including coordination with local production teams and partner-side content teams • Maintain a consistent AG1 brand voice and visual identity across all partner touchpoints, adapting to each partner's audience and tone • Analyse creative performance data to build and prioritise a testing and messaging roadmap that drives continuous improvement • Identify market, category, and cultural trends relevant to AG1, translating insights into a distinct creative strategy • Partner closely with our creative agency and cross-functional teams to elevate the quality and consistency of creative output across APAC markets • Act as the key creative partner to the Media team, ensuring a consistent flow of high-quality, on-strategy assets across all funnel stages to meet testing and scaling needs
Benefits
• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence. • AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is AUD 112,000.00-AUD 120,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.
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