Xometry - Sales Operations Analyst (Lead Data & Enrichment)
Requirements
• Experience: 2–5 years in Sales Ops, Marketing Ops, or Lead Generation, ideally within a B2B SaaS or Digital Advertising environment. • Data Proficiency: Advanced Excel/Google Sheets skills (Pivot Tables, VLOOKUP/Index Match, Data Cleaning) are mandatory. • Data Proficiency: • Tool Stack: Expert-level knowledge of Salesforce (SFDC) and familiarity with major enrichment tools (e.g., ZoomInfo, Apollo, Demandbase). • Tool Stack: • Strategic Cross-Functional Alignment: Proven ability to act as a critical liaison between Sales Leadership and Marketing Operations, translating high-level growth strategies into executable data workstreams while effectively managing competing priorities. • Strategic Cross-Functional Alignment: • Please submit your resume in English
Responsibilities
• Scalable Lead Operations & Enrichment • Mass List Management: Identify and pull large-scale prospect lists based on Ideal Customer Profiles (ICPs) defined by Marketing and Sales leadership • Mass List Management: • Bulk Data Enrichment: Utilize internal and external tools (ZoomInfo, LinkedIn Sales Navigator) to enrich thousands of records with firmographic, technographic, lead scoring, and contact data. • Bulk Data Enrichment: • Data Scrubbing & Segmentation: Cleanse large datasets to remove duplicates and inaccuracies, segmenting lists by industry, spend potential, and engagement levels. • Data Scrubbing & Segmentation: • Distribution & Recycling Processing: Develop process to re-score, rest, and re-distribute prospects defining operational rules and workflows to ensure the best leads reach the correct sales teams • Distribution & Recycling Processing • Cross-Functional Collaboration • Marketing Alignment: Work closely with the Marketing team to ensure leads generated are properly routed and enriched for Sales. • Marketing Alignment: • Sales Strategy Execution: Partner with Sales Leaders to "pre-load" territories with high-intent data, ensuring Account Executives spend 100% of their time selling rather than sourcing. • Sales Strategy Execution: • Product Alignment: Partner with Product and Data teams to improve automation where relevant. • Product Alignment: • Feedback Loops: Monitor the "convertibility" of research lists and adjust sourcing parameters based on real-time feedback from the sales floor. • Feedback Loops: • Systems & Administrative Excellence • CRM Governance: Serve as a power user of Salesforce (SFDC), maintaining the health of the lead and account objects. • CRM Governance: • Automation Support: Assist in building automated workflows that move data from research tools into the CRM seamlessly. • Automation Support: • High-Volume Reporting: Track and report on list performance, penetration rates, and the overall health of the outbound database. • High-Volume Reporting:
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