Haus Analytics - Demand Generation Lead
Requirements
• 4–7 years of experience in demand generation, growth marketing, or integrated campaigns at a B2B SaaS company. • Experience running integrated campaigns across multiple channels including webinars, lifecycle, events, and digital programs. • Strong understanding of pipeline generation and how marketing contributes to revenue outcomes. • Experience collaborating closely with sales teams and supporting outbound or account-based programs. • Comfortable working in marketing automation and CRM tools (e.g. HubSpot, Salesforce). • Strong bias toward action and ability to execute quickly in a fast-moving environment. • Any experience marketing to growth marketers or marketing to DTC organizations • Experience working at a Series B–C SaaS startup or similar growth-stage company. • Experience coordinating campaigns with external paid media agencies. • Familiarity with tools like Clay, HockeyStack, or modern marketing analytics platforms. • Experience running ABM or account-based sales support campaigns.
Responsibilities
• As Haus scales, we are investing in building a repeatable, programmatic demand engine. This role will be critical in turning our marketing initiatives into coordinated campaigns that consistently generate pipeline. • As Demand Generation Lead, you will work as an individual contributor to build and operate the campaign engine that drives the marketing-sourced pipeline at Haus. You’ll own the development and execution of integrated marketing programs that turn product launches, content, events, and sales plays into scalable pipeline. • You’ll partner closely with Product Marketing, Content, Field Marketing, Sales, RevOps, and external agencies to launch coordinated campaigns that drive awareness, engagement, and qualified meetings with our target accounts. • This is a highly cross-functional role for someone who enjoys building programs from scratch, experimenting with new approaches, and turning marketing initiatives into measurable pipeline. • Build and operate Haus’s integrated campaign engine across digital, lifecycle, and account-based programs. • Plan and execute integrated campaigns including report launches, webinar programs, account-based plays, field event amplification, and nurture programs. • Partner with Product Marketing and Content to turn launches and assets into full-funnel campaigns. • Coordinate with Sales and SDR teams on targeted account programs and outbound-supported campaigns. • Design and execute lifecycle programs including nurture sequences and re-engagement campaigns. • Partner with paid media agencies to brief campaigns and ensure paid programs support broader campaign goals. • Track campaign performance and optimize programs based on pipeline generation, meeting creation, and campaign ROI.
Benefits
• We’re a customer-obsessed, high-ownership team focused on driving impact and learning fast. Our environment rewards curiosity, adaptability, and a bias toward action — especially when it helps us better serve our customers. • If you're energized by solving dynamic problems, enjoy working in lean, collaborative teams, and thrive in ever-evolving environments, you’ll feel at home here. We invest in exceptional people who want to grow quickly and help shape the future of the company. • Flexible PTO - take time when you need it! • Equity – Startup environment with part-ownership in our successes • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best • WFH stipend to support the set up you need to be productive • Events & Offsites – opportunities to connect and celebrate in real life! • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle) • New Parent Leave – take time to welcome your newest Hausmate • We are remote-friendly however candidates based in commutable distance (50 mi?) to SF, Seattle and NYC will be prioritized as we value frequent in-person collaboration opportunities at Haus.
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