Abacum Inc - Lead Product Marketing Manager
Requirements
• 3–5 years of experience in content marketing or content operations • Strong writer and editor with a clear POV and high quality bar • Hands-on experience owning SEO and AEO execution and reporting • Proven experience using AI tools to scale content production and distribution • Direct experience running social, YouTube, and content distribution tools • Ability to maximize the reach and lifespan of every content asset • Highly organized, detail-oriented, and comfortable operating in ambiguity
Responsibilities
• Own content distribution and amplification aligned to Product Marketing priorities • Drive organic and direct traffic growth through differentiated, high-quality content • Own SEO and AEO execution, from topic selection to on-page optimization • Write, edit, and ship content across web, blog, email, social, and YouTube • Turn thought leadership, interviews, launches, and research into scalable derivative content programs • Own social and video distribution, including channel execution and cadence • Build and run AI-enabled content workflows using tools like HubSpot, AirOps, Descript, Riverside, Clay, and similar platforms, using AI to accelerate research, drafting, repurposing, transcription, clipping, optimization, and iteration • Manage internal contributors, freelancers, and sponsored creators (non-partner) • Partner closely with Growth on conversion signals, handoff, and performance insights • Measure performance across traffic, engagement, and conversion contribution
Benefits
• Competitive compensation including equity package • Competitive vacation policy • Access to Meditopia • Hybrid working model and flexible working hours • Personal development including language courses • Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end. • Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals. • Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day. • Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.
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