dmg events - Marketing Manager - Education Conference & Exhibition

• Marketing qualification is advantageous.Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must • Job-Specific Skills:• Strategy creation and critical path analysis• Experience in the use of databases in both mass and targeted direct marketing campaigns• Experience managing the production of mobile apps and online registration systems• People management• Website Management and User Experience• Excellent writing skills, including proof reading and messaging• Marketing Automation, Lead Generation and Lead Scoring• Big Data Analysis from multiple sources• Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation• Excellent negotiation and relationship building skills• Strong attention to detailHard SkillsThe successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.• ESP – Emarsy’s email composition and analysis• CRM/database – Salesforce for campaign management• Social Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube, Line, WeChat (content creation, sponsored posts, analytics, and effectiveness)• Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)• Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)• Google Suite• SEO• PPC• Advocacy & exhibitor remarketing• App management, networking platforms, content delivery platforms (webinar etc)Behavioural Competencies:• Good leadership skills• Work well under pressure, adaptable and resilient• Able to work on own initiative, be highly motivated and proactive• Practice good time management• Be trustworthy, professional, and reliable• Demonstrate good teamwork with co-workers/peers