ppro - Associate Brand Marketing Director

London+ Equity1w ago

In Office Director EMEA Fintech Payments Travel Agent Brand Ambassador Content Creation Reporting Storytelling Product Marketing Team Leadership Brand Strategy B2B

Requirements

• LATAM payments expertise: Deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets. • Technical storytelling: Exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer-centric value propositions and market narratives. • ## Impact at a glance: • Key Strategic Outcome • Establishing PPRO as the undisputed authority for local payments in LATAM and beyond. • Shifting the market perception to recognise PPRO as a global, multi-regional partner. • Building a robust network of industry advocates and high-level decision-makers.

Responsibilities

• Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem. Through compelling storytelling, industry-leading insights, and flagship thought leadership initiatives such as our Almanac series, you will ensure PPRO’s expertise in local payments is widely recognised, trusted, and differentiated in the market. • LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations. • Strategic positioning: Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition. Partner closely with Product Marketing to develop and execute differentiated narratives that set us apart from competitors and resonate with target audiences. • Team leadership & development: Lead and develop a high-performing team, providing strategic direction and oversight across content production and comms • Partner marketing and enablement: Drive brand visibility and market momentum through strategic partner collaboration. You will create and support co-marketing opportunities, including joint campaigns, launches, and communications programmes that amplify our collective reach and impact. • Connecting brand equity to performance and volume growth: Ensure brand-building initiatives contribute directly to commercial outcomes. By increasing awareness, consideration, and brand preference at the top of the funnel, you will support more efficient customer acquisition, strengthen conversion performance, and drive sustainable volume growth. • ## What makes you a great fit: • Executive storytelling: Proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS. You know how to translate business strategy into powerful stories that build brand equity, influence perception, and drive commercial outcomes. • Creative leadership: A track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels. • Strategic partnership: Experience partnering with executive leadership and cross-functional stakeholders to align brand strategy, thought leadership, and communications with long-term business objectives. • Agency management: Demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high-impact campaigns and consistently elevate brand presence. • Hands-on seniority: 10+ years of B2B Marketing experience. You have the executive presence to report to the CMO, but you still enjoy the craft of shaping content and assets. You can switch to tactical brainstorming session without missing a beat. • Fintech/payments expertise: Deep experience in high-growth fintech is essential. You understand the nuances of regulated environments and complex sales cycles.

Benefits

• Hybrid working - We offer a hybrid structure with a 3 days / week on site expectation, so you can strike the balance between office and home working. In addition to our 28-day holiday allowance, we also provide a work from abroad policy, enabling employees to work remotely for up to another 30 days per year • Learning and Development - We offer a GBP 1,000 annual budget to support your professional growth—because investing in your development benefits us all. In addition, we provide leadership cafés, on-the-job training, and other opportunities to help you grow your skills and thrive in your role.. • Insurance - Because better safe than sorry - we want our employees to benefit from various insurances including a medical insurance (BUPA health care plan) and a 5% matching pension plan through Now Pensions. • Enhance Family Leave - We understand the importance of family - that's why we offer enhanced family leave to support you during key life moments. • Workplace Nursery Scheme - Save on childcare through salary exchange • Gym membership - PPRO helps contribute towards the costs of your gym membership, supporting your physical fitness journey while easing the burden on your wallet • Mental Health Platform - We’ve teamed up with a top well-being platform to provide one-on-one therapy, chat therapy, therapist-led courses, guided meditations, and more. • Our HQ office on Procter Street, is a short walk from Holborn, Farringdon and Covent Garden so if you’re a foodie there’s plenty nearby. The office is befitting a tech business and is set up for cross team collaboration. • Pet-friendly office- Because work is better with your paw-tners by your side • Our Principles: • We get things done: We are courageous; we take ownership, make decisions and get things done. • We act with trust and integrity: We listen first and challenge respectfully. We seek out and leverage diverse perspectives. We welcome and offer honest and open feedback, always assuming positive intent • We put the customer first: We are laser focused on delivering outstanding outcomes for our customers. We put the customer at the heart of what we do. • We make things better: We boldly explore new ideas and have an unwavering commitment to continuous improvement. • We work as a team: We collaborate closely and value team success over individual achievement.