flagright.com - Field Marketing Manager

• EVENT MARKETING • Own the APAC events calendar across executive dinners, customer roundtables, partner events, selective conferences, webinars, and regional activations. • Develop and execute APAC event plans aligned to target segments, priority accounts, regional sales goals, and enterprise pipeline objectives. • Plan, manage, and execute executive dinners, roundtables, sponsored industry gatherings, and private customer/prospect engagements. • Partner with Sales and ABM to define target accounts, invite lists, priority personas, outreach plans, and post-event follow-up motions. • Coordinate tightly with Sales, GTM, ABM, Content, and Marketing Ops on who gets invited, why they are being invited, and what should happen after each event. • Ensure every major event has a clear pre-event plan, during-event execution plan, and post-event progression plan. • Own local vendor relationships, venue sourcing, event logistics, timelines, run-of-show documents, speaker coordination, and guest experience. • Keep event execution polished while staying commercially disciplined about what is worth repeating. • Build repeatable APAC event playbooks that reduce dependency on senior leadership and make regional execution easier to scale. • Travel across APAC where needed to support high-priority events and regional programs. • MARKETING & CAMPAIGN EXECUTION • Support localized event campaigns focused on regional and vertical audiences, especially enterprise financial institutions, fintechs, payments companies, and compliance leaders. • Coordinate event-related email, social, and account-based promotion in partnership with Social, Content, ABM, and Sales. • Create event briefs, internal prep docs, attendee lists, speaker notes, follow-up trackers, and post-event summaries. • Work with Design and Content to ensure event assets, collateral, landing pages, and follow-up materials are high-quality and on-brand. • Track and report APAC event performance, including target-account attendance, meetings booked, event-sourced opportunities, influenced pipeline, follow-up completion, and budget usage. • Feed regional buyer, partner, competitor, and market insights back into campaign planning, content needs, and leadership discussions. • Maintain a clean APAC event operating system: event calendar, vendor list, venue list, budget tracker, campaign folders, and reporting documentation. • BRAND & ECOSYSTEM ENGAGEMENT • Build relationships with relevant APAC ecosystem partners, associations, fintech communities, banking/compliance networks, and event organizers. • Identify event and partnership opportunities that improve access to enterprise buyers, not just general brand visibility. • Support customer advocacy moments, client stories, references, and proof generation through events where relevant. • Help elevate Flagright’s presence in strategic APAC accounts and target industries. • Recommend which APAC events should be repeated, scaled, changed, or cut based on commercial value.