Tutor Intelligence - Events & Field Marketing Lead

• Event Strategy & Planning • Develop and manage Tutor's annual trade show and field marketing strategy. • Evaluate and prioritize industry events based on target industries, ICP, pipeline opportunity, and expected ROI. • Own the event calendar, budgets, timelines, and execution plans. • Establish clear success metrics for every event including meetings, pipeline, opportunities, and revenue influenced. • Event Execution • Own end-to-end execution of approximately 20–25 trade shows annually. • Coordinate booth logistics, robot transportation, shipping, setup, teardown, vendors, and on-site operations. • Manage all event logistics while ensuring a world-class customer experience. • Serve as the primary point of contact before, during, and after each event. • Sales & Field Marketing • Partner with Sales to maximize pre-show outreach, meeting generation, and customer engagement. • Coordinate booth staffing, executive meetings, customer dinners, and networking events. • Ensure all event leads are captured, routed, and followed up on effectively. • Develop repeatable event playbooks and best practices that improve event performance over time. • Regional Field Programs • Partner with Tutor's remote Sales Pods to develop localized field marketing initiatives in key regions (e.g. Chicago, Dallas, Los Angeles). • Plan and execute regional customer events, executive dinners, networking events, site visits, and other field marketing programs outside of major trade shows. • Collaborate with Sales to identify strategic accounts and develop targeted field engagement plans that support pipeline generation and account expansion. • Develop repeatable regional event playbooks that can be scaled across markets as Tutor grows. • Vendor & Budget Management • Manage relationships with event organizers, contractors, shipping providers, booth vendors, and external partners. • Negotiate contracts and manage event budgets. • Continuously identify opportunities to improve efficiency while reducing event costs. • Reporting & Optimization • Track event ROI including meetings booked, pipeline created, opportunities generated, and closed revenue. • Present post-event performance reviews and recommendations. • Continuously improve Tutor's field marketing strategy through data and customer feedback. • Successfully execute 20–25 industry trade shows with exceptional operational excellence. • Build a scalable event operating model and repeatable playbooks. • Launch regional field marketing programs that support Tutor's remote Sales Pods and strengthen customer engagement in key markets. • Increase qualified meetings, pipeline generation, and ROI across both trade shows and regional field marketing initiatives. • Become the trusted owner of one of Tutor's most important customer acquisition channels. • Partner closely with Sales and Marketing to ensure every event contributes meaningfully to Tutor's growth. • $100,000 - $135,000 a year