agiloft - Product Marketing Manager, Procurement - Remote
Requirements
• 6+ years of experience in product marketing, ideally in B2B SaaS, with direct ownership of go-to-market strategy, positioning, or launch execution. • Knowledge of procurement, sourcing, supplier management, or source-to-contract processes is a strong plus. • Experience with contract management, legal tech, or sales operations software is a plus. • Comfort using AI tools to conduct primary business functions is a plus. • Proven ability to build and lead a go-to-market plan spanning marketing, sales, and enablement, not just a single piece of it. • Experience gathering and synthesizing competitive intelligence, customer insight, and analyst relations into guidance that shapes product and business decisions. • Strong track record partnering with product management on roadmap priorities and packaging or pricing decisions. • Exceptional written and verbal communication skills, with the ability to translate complex buyer problems into messaging that lands with buyer personas. • Experience building sales enablement assets, such as battlecards, playbooks, and competitive analysis. • Strong analytical skills, with comfort using data such as win/loss analysis and pipeline metrics to inform strategy and measure results. • Demonstrated ability to lead cross-functional launches, aligning product, sales, and demand generation around a shared plan. • Agiloft offers a comprehensive benefits package for US employees including but not limited to the following: • Medical, dental, and vision insurance • Short term and long-term disability • Life insurance and AD&D • Supplemental life insurance (Employee/Spouse/Child) • Health care and dependent care Flexible Spending Accounts • 401(k) with company match • Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non- overtime eligible) position. • Paid parental leave • Voluntary benefits including pet insurance
Responsibilities
• Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement. • Serve as the primary liaison between product marketing and sales, ensuring both functions are aligned on procurement positioning, priorities, and execution. • Build and maintain a continuous intelligence engine covering competitive insights, customer insights, market intelligence, and analyst relations specific to procurement and source-to-contract. • Translate that intelligence into clear guidance that shapes product strategy, roadmap priorities, and packaging and pricing decisions for the procurement space, in close partnership with product management. • Own positioning and messaging for Agiloft in procurement, grounded in real buyer workflows, approval structures, and budget pressures rather than a generic feature tour. • Build the enablement strategy for procurement, including battlecards, objection-handling guides, demo narratives, and playbooks that give sales what they need to win. • Plan and lead go-to-market launches for procurement-relevant capabilities, coordinating product management, demand generation, and sales around a shared plan. • Develop content that speaks credibly to the procurement buyer persona such as web copy, one-pagers, case studies, webinars, and thought leadership. • Build the business case and ROI framework procurement buyers need to justify investment, backed by real value drivers and customer proof points. • Identify and develop procurement customer advocates and references to support marketing and sales efforts. • Track performance of procurement go-to-market programs and use that data to prioritize future investment. • Leverage AI-assisted tools to enhance productivity, streamline workflows, and support day-to-day activities
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