wpromote - Director, Amazon + Retail Media
Requirements
• 7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience. • Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions. • Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC. • Experience working with or at a brand with $5M+ in annual Amazon budget • A track record leading large, complex, or multi-brand accounts. • Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc) • Great communication skills, both written and oral, with a strong attention to detail • Extremely well organized, able to balance client timelines and business needs across multiple clients • Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace • Ability to manage client expectations and priorities • Experience presenting to senior-level client contacts • The ability to explain the nuances of Amazon clearly and concisely • Working experience of Vendor and Seller Central • An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content. • Knowledge about how Amazon marketing and performance affect the purchase funnel • An understanding of Amazon account operations, logistics, and the fees that may be associated with them • Working knowledge of other e-commerce marketplaces outside of Amazon • Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc
Responsibilities
• Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account. • Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo) • Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals. • Monitoring daily trends, opportunities, and spend across multiple brands • Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results • Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred. • Closely monitoring competitors and category trends • Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process • Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces • Tasked with some special projects as needed to help the growth of the department
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