Goodway Group - Sales Development Representative (SDR)
Requirements
• 1-2 years in sales, customer service, retail, or administrative support • Experience with CRM platforms like Salesforce or HubSpot is a plus • Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus • Excellent verbal and written communication • Ability to ask effective discovery questions and uncover prospect needs • Active listening and rapport-building skills • Organization and note-taking to accurately log conversations in a CRM • Ability to prioritize and qualify inbound leads and route appropriately • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements. • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female!
Responsibilities
• Leverage numerous sales tools to identify, schedule meetings with Agencies who meet the Ideal Customer Profile (ICP) of our managed agency business • Think strategically, leveraging your knowledge of Goodway Group to identify how we can help prospective customers grow their business through partnership. • Use data and tech stack to identify companies and individuals that would benefit from our products and services • Use the internet, company website, data, and research tools to validate and prioritize efforts (or to disqualify) and to create hypothesis for perceived company needs/pains/gains • Understand Goodway Group's GTM offerings, differentiators, and what uniquely positions us as an ideal fit for potential clients across all brands • Develop and manage best-in-class outreach strategies that effectively reach targets at the right time in the right way • Develop and manage best-in-class content strategies that utilize engaging materials to create clear, concise, thought-provoking, personalized messages to generate interest • Be proficient within the growth ops tech stack tools and features, following best practices to automate, utilize AI, and increase efficiency • Demonstrate an analytical mindset and monitor performance results (open rates, click-through rates, response rates, conversion rates, etc.) to apply those data-driven insights and improve results • Utilize Salesforce to manage and track all activity, meetings, notes, and metrics according to best practices and sales process • Benchmark and stay up to date with consumer behavior, best-practices, and both internal and external marketing and sales trends • Understand marketing restrictions and laws to ensure we are compliant with user data and privacy legislation for outreach • Maintain a scorecard to monitor performance of all initiatives and KPIs: # targets or accounts within each initiative, engaged accounts, meetings, opportunities created, pipeline revenue created, RFPs, and closed won revenue • At least 2 times a year, review the initiatives and share learnings, insights, and recommendations with team to increase performance of programs
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