testgorilla - Senior Demand Generation Manager
Requirements
• Is passionate about TestGorilla's mission to help one billion people find their dream jobs. • Has excellent written and verbal communication skills in English. • Thrives in a fast-paced, async-first, remote-only environment. • Has proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred), and a track record of scaling spend while holding or improving CAC and ROAS. • We typically expect 7+ years of experience in performance or growth marketing to have developed the core skills necessary for this position. But it may be more or less than that, according to your career journey so far. • Has deep expertise across the Google Ads stack, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager. • Working knowledge and hands-on expertise of Clay, HubSpot (or a comparable CRM) and GA suite. • Has a solid grasp of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis) and comfort with experimentation design, including significance, sample sizing, and reading results honestly. • Has hands-on experience using AI/LLM tools (Claude, ChatGPT, or similar) to build real growth workflows, from lead scoring to automation logic, not just surface-level use. • Has an ownership mentality: treats this budget like their own P&L, ships the workflow, dashboard, and test themselves, and is comfortable with ambiguity and fast iteration as pipeline needs shift. • We seek diversity and encourage applications from everyone. Studies show that women and underrepresented groups can be hesitant to apply unless they meet every requirement. If you're interested in this role but your experience doesn't perfectly match the description, please still apply. • While these skills aren’t a requirement, we’d be very interested to hear from you if you have: • Experience managing an agency or freelancers alongside in-house execution. • Exposure to PLG or hybrid PLG/sales-led GTM. • Experience presenting to VP/C-level stakeholders on performance and budget. • Experience owning SEO or content-led demand generation programs alongside paid channels. • Has strong working SQL, fluency in GA4 and at least one BI tool
Responsibilities
• Upholding TestGorilla's behaviors and fostering an inclusive, supportive culture. • Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, YouTube) and adjacent channels, while testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms. Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets. • Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing, so channel investment decisions are backed by evidence rather than platform screenshots. • Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion with proper statistical rigor. • Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, HubSpot, Clay) so paid-sourced leads convert, and feeding that data back into targeting and ICP decisions. • Partnering with Sales and RevOps on lead quality and conversion by campaign, and presenting performance and recommendations to marketing and GTM leadership in clear, business-first language. • Staying ahead of advertising platform, AI ecosystem, and privacy changes, and turning successful tests into repeatable, automated systems rather than one-off wins.
Benefits
• Please note: Some specifics, particularly around leave, may vary depending on your country of residence. This will be discussed during the hiring process. • Global Team: Join a fully remote, mission-driven team from around the world • Competitive compensation: Receive a competitive pay (€65,650-€84,500 per annum) + Share Appreciation Rights (SARs) • Remote & flexible work: Work from almost anywhere*. Enjoy flexible hours and asynchronous work to balance work and life. • Check out the countries we currently hire from here https://docs.google.com/document/d/1bzBZ38P6zt02s96S9OsF8MnM1tq1JccB-g75gcnKpPw/edit?usp=sharing • Remote work budget: €1,000 available each year or up to €2,000 from day 1 if you're buying a laptop! • Growth & development: Invest in yourself and your career with a 3.5% L&D budget per year and clear growth opportunities • Parent/Caregiver support: We provide a caregiver-friendly work environment with paid 8-16 week parental leave and tailored return-to-work approaches • Work-life balance: Our unlimited and flexible time off policy empowers you to take the time you need to recharge and maintain your well-being
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