valerie-group - Senior Paid Specialist [META]

• 6–8 years of hands-on experience managing Meta advertising campaigns in a performance marketing, ecommerce, or digital agency environment. • Proven experience managing high-budget campaigns with a strong track record of improving ROAS, reducing CPA, and scaling revenue. • Strong understanding of full-funnel performance marketing, including acquisition, remarketing, retention, and creative testing. • Advanced proficiency with Meta Ads Manager, Business Manager, and Meta Pixel. • Experience running structured A/B tests and making data-driven optimisation decisions. • Strong analytical skills with the ability to interpret campaign data and communicate actionable insights. • Experience working with Google Analytics (GA4), Looker Studio, Tableau, Triple Whale, Northbeam, or similar analytics platforms. • Excellent communication and stakeholder management skills. • Ability to manage multiple brands, campaigns, and priorities simultaneously. • Experience managing TikTok, Google Ads, YouTube, Pinterest, or LinkedIn advertising. • Meta Certified Digital Marketing Associate or Meta Media Buying Professional certification. • Experience working with DTC, ecommerce, beauty, wellness, lifestyle, or consumer brands. • Experience with attribution platforms such as Triple Whale, Northbeam, Hyros, or similar tools. • Familiarity with AI-powered advertising tools, automation, and creative optimisation platforms. • Experience mentoring or leading junior media buyers. • You probably shouldn't apply if... • You rely on platform automation without understanding the strategy behind campaign performance. • You rarely test new creatives, audiences, or campaign structures. • You struggle to interpret campaign data or make optimisation decisions based on performance metrics. • You prefer managing a single account instead of multiple brands with competing priorities. • You wait for performance issues to arise instead of proactively identifying opportunities for improvement. • You're uncomfortable collaborating closely with Creative, Brand, and Growth teams to improve results. • You prefer highly structured environments where experimentation and rapid iteration aren't expected. • The best time to join Valerie was yesterday. The next best time is now 🤓 • 👋Our Hiring Process • We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate. • Our process typically includes: • Introductory conversation with our Talent team <> 30 mins • Hiring Manager interview <> 30-45 mins • Role-specific assessment or practical exercise (where applicable) • Cross-functional or stakeholder interviews <> 30-45 mins • Final conversation with leadership <> 30-45 mins • We'll always let you know what to expect before each stage. • 💪🏾What You Can Expect • Meaningful work with visible impact • High ownership from day one • Collaboration with experienced founders, operators, and specialists • A team that values curiosity, initiative, and continuous improvement • Competitive compensation and the tools you need to do your best work • Opportunities to grow as Valerie grows • VALERIE IS COMMITTED TO BUILDING AN INCLUSIVE WORKPLACE WHERE PEOPLE FROM DIFFERENT BACKGROUNDS, EXPERIENCES, AND PERSPECTIVES CAN THRIVE. WE HIRE BASED ON SKILLS, POTENTIAL, AND THE ABILITY TO CONTRIBUTE TO OUR TEAM.