demandbase - Senior Social and Influencer Marketing Manager
Requirements
• 7+ years of experience in social media and influencer marketing, preferably in a B2B environment. • Proven track record of developing and executing successful social and influencer campaigns that drive measurable results. • Deep understanding of social media platforms, algorithms, and best practices. • Strong knowledge of the influencer marketing landscape, including identification, outreach, and relationship management. • Excellent communication, interpersonal, and presentation skills. • Data-driven mindset with the ability to analyze performance and extract actionable insights. • Take a leadership role in evaluating, integrating, and scaling with AI tools to increase efficiencies and quality. • Experience managing social media budgets and resources. • Strong project management and organizational skills. • Ability to thrive in a fast-paced, collaborative environment. • Self-starter and highly accountable to continuous progress and results. • Experience with Oktopost, Asana and Jasper. • Experience in the marketing and sales technology industry. • Graphic design and video production capabilities.
Responsibilities
• Defining the global social media strategy, governance, and scale: Define the objectives, target audiences, platform strategies, content pillars, and engagement tactics across all relevant social media channels. • Growing and developing all social media activities across Demandbase Social platforms: Including content creation and curation, community management, social listening, and reporting. • Building an internal Employee Advocacy program and developing an Executive Thought leadership platform on relevant social channels by amplifying cohesive and consistent brand narratives internally and externally. • Building and managing an influencer marketing program: Identifying and vetting potential influencers, negotiating contracts, developing creative briefs, managing campaigns, and tracking performance. • Managing social media budgets: Allocating resources effectively across different platforms and campaigns. • Analyzing and reporting on performance: Tracking key metrics, generating insights, and optimizing campaigns to achieve maximum impact and attribute to pipeline. • Collaborating with cross-functional teams: Working closely with content, creative, communications, and product marketing to ensure alignment and maximize campaign effectiveness. • Building and nurturing relationships: Developing strong relationships with key influencers, social media partners, and internal stakeholders. • Maintaining brand consistency: Ensuring all content, copy, design and video is always reflective of the company’s strategic brand identity. • Staying ahead of the curve: Monitoring social media trends, emerging platforms, and best practices to continuously evolve our social and influencer strategies.
Benefits
• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits. • Our Commitment to Diversity, Equity, and Inclusion at Demandbase
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