Code3 - Director, Commerce Strategy & Client Partnerships
Requirements
• Code3 is looking for a dynamic Director, Commerce Strategy & Client Partnerships to lead commerce and digital marketing strategies for high-profile clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks. This leadership role sits at the center of our integrated Connections, Creative, and Commerce model—driving marketplace growth through retail strategy, media, content, and creative innovation. • The ideal candidate brings deep expertise across commerce ecosystems, including Amazon Vendor Central and Seller Central, Walmart Marketplace and Walmart Connect, Target Roundel, and other omnichannel retail environments. This person understands how retail readiness, content optimization, media investment, and operational excellence work together to drive measurable business growth. • 7+ years of experience in digital commerce, retail media, and marketplace strategy across Amazon, Walmart, Target, Instacart, and other retail ecosystems. • Deep expertise in Amazon Vendor Central and/or Seller Central, including catalog management, retail readiness, merchandising, and promotional strategy. • Strong understanding of PDP optimization, marketplace SEO, A+ Content, Brand Stores, ratings and reviews strategy, and conversion-focused content best practices. • Experience managing deals, coupons, Prime Day strategy, tentpole retail activations, and promotional planning across marketplaces. • Expertise in retail media and paid media platforms including Amazon Ads, Walmart Connect, Roundel, Google, Meta, TikTok, and other commerce media channels. • Strong understanding of how creative, content, retail operations, and media work together to influence marketplace growth. • Experience with commerce analytics and measurement solutions used for forecasting, performance evaluation, media planning, and business strategy. • Proven leadership managing complex client relationships, integrated commerce strategies, and cross-functional teams. • Strong executive presence with the ability to communicate marketplace insights and performance findings clearly and strategically.
Responsibilities
• Client Leadership & Strategy Across Channels • Serve as the senior strategic advisor to key clients across Amazon, Walmart, Target, Instacart, and other marketplaces and retail media networks, as well as Meta, Google, TikTok, and additional paid media channels. • Lead integrated commerce strategies that connect retail readiness, marketplace operations, paid media, organic search visibility, and creative performance to drive revenue growth and market share. • Develop and present marketplace growth plans, annual strategies, media recommendations, retail event plans, and executive business reviews. • Guide clients on Vendor Central and Seller Central best practices, including catalog management, merchandising, promotions, content strategy, and inventory considerations. • Partner with commerce, media, and creative teams to optimize PDPs, Brand Stores, A+ Content, and creative assets for discoverability, conversion, and retail performance. • Oversee retail readiness initiatives including PDP audits, SEO and keyword strategy, ratings and reviews management, assortment strategy, and conversion optimization. • Advise clients on deals, coupons, Prime Day, seasonal planning, and other marketplace growth opportunities. • Align organic marketplace performance with paid retail media investments to maximize efficiency and incremental growth. • Team Collaboration & Internal Alignment • Translate client feedback into actionable next steps that help teams meet and exceed expectations. • Collaborate with Finance and Practice leaders to support profitability goals through effective resourcing, pricing, and SOW management. • Define clear expectations and cross-functional needs to drive successful client outcomes. • Performance Leadership & Business Growth • Lead teams responsible for activation, commerce strategy, and creative execution to ensure accounts perform against business goals and growth targets. • Monitor marketplace trends, search visibility, competitive activity, and category dynamics to identify optimization opportunities. • Evaluate retail media, marketplace sales, and conversion performance using dashboards, reporting tools, and commerce analytics platforms. • Identify portfolio growth opportunities through expanded marketplace support, media investment, content optimization, and integrated channel strategies. • Serve as a trusted partner to senior client stakeholders by delivering strategic insights and forward-looking commerce recommendations. • Who will love this role: • A passionate commerce marketer who enjoys building strategies for both growing and established brands. • A collaborative team member who thrives in the fast pace of agency life. • A proactive problem solver who anticipates challenges and recommends solutions. • An exceptional presenter who can communicate analytical insights in a clear and engaging way. • A curious learner who stays ahead of trends in commerce, digital marketing, and technology.
Benefits
• Full medical, dental, and vision benefits as well as generous retirement program • Thoughtful parental leave and return program • Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December • Ongoing learning and development opportunities • Commitment to transparent DEIB practices • Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above! • If you have any special needs that we can accommodate, please reach out to our team at [email protected] so we can make accommodations. • Salary Information: The base salary range for this position is $139,500 - $157,500 and is commensurate with candidate experience and location. The position also offers a bonus based on company and client success. • For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.
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