mural - Senior Product Designer, Growth (Upper Funnel)

• Define high-quality, user-centered discovery, activation, and monetization experiences across problem to success flows, upgrade flows, pricing surfaces, and lifecycle touchpoints — setting patterns that scale across the platform. • Work from concept to production, delivering thoughtful UX, polished visual design, and vibe coded prototypes that help the organization understand direction, risk, and value. • Use behavioral data as a primary design input: interpret funnel metrics, experiment results, and user signals to inform design decisions, not just validate them. • Design and lead experiments across acquisition, activation, and expansion funnels — from hypothesis formation through read-out, in close partnership with product and data science. • Establish reusable growth patterns in Mural's design system that balance clarity, persuasion, and long-term user trust. • Partner with engineers to ensure accurate, high-quality implementation of flows and components. • Model how to hold craft and commercial intent simultaneously — showing peers what it looks like to design for conversion without compromising user trust. • Mentor designers working on growth-adjacent surfaces, developing their instincts around hierarchy, motivation, friction, and funnel thinking. • Contribute to how the team understands growth design as a discipline: a principled approach to earning user commitment. • Champion the relationship between growth quality and product quality, helping leadership understand when they align and when they're in tension. • Partner with research, data science, and product to elevate experimentation quality across the organization. • Reframe problems at the funnel level helping teams understand where value is earned or lost and why. • Lead workshops or working sessions that bring clarity to pricing, packaging, onboarding, and upgrade moment opportunities. • Collaborate with product, research, and data science to define success metrics, shape experiment hypotheses, and interpret outcomes. • Advocate for user trust as a growth asset, not an obstacle to conversion — and model how design holds that line. • Design & Research Team Contribution: • Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals. • Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences.WHAT YOU'LL BRING • 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products. • Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning. • Experience designing in-product discovery, onboarding, sign-up, or activation flows. • Exceptional craft: visual clarity, spacing, motion, and interaction polish are second nature. • Strong interaction design skills and a careful approach to visual polish, hierarchy, motion, and clarity. • Ability to design within systems, understanding how decisions cascade across surfaces and journeys. • Experience partnering with product and data teams to interpret behavioral insights, experiment results, or funnel metrics. • Curiosity and proactive problem solving: you explore edge cases, anticipate constraints, and think beyond the immediate brief. • Empathy for first-time users and sensitivity to trust, motivation, and cognitive load. • Strong communication skills that help cross-functional partners make smart, user-centered decisions.