Encoura - Vice President, Marketing - Encourage

• Within 3 months, you’ll: Be actively participating in planning and strategy for marketing and expanding the Encourage program to students, families, and educators, as well as attending event(s) to promote the program and network with educators, including national partnerships • Within 6 months, you’ll: Take the lead in making strategic decisions and driving new ideas around product/growth marketing, positioning, messaging, demand generation, channel, content, sales enablement, partner marketing, social media, PR, AR, and marketing operations. • 15+ years of experience or equivalent demonstrated impact, with strong leadership, product marketing, business development and operational skills; a track record of successfully launching and growing B2B2C offerings in K12 • Bachelor’s degree in Marketing, Business, Communications or a related field (MBA a plus) or equivalent demonstrated impact • Expert level knowledge of paid media channels, including: social, search, affiliate, display, ASO, podcasts, webinars, etc. • Experience in mobile app user acquisition, and using the above channels to attract and convert students in our large ecosystem to Encourage users • An understanding of marketing automation and site management (web analytics, a/b/n testing, tag management, content management) • Experience with Salesforce CRM & Marketing Cloud • Passionate about education and helping students find their ideal path to success • Creative and analytical, with exceptional problem-solving skills • Strong leadership and communication skills • An entrepreneurial mindset • CLEAR™ Candidate FAQ • The annual base salary range for this exempt position is $170,000 - $190,000 and reflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary. Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being. • The annual base salary range for this exempt position is $170,000 - $190,000 • Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. • Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.