Loyal - Vice President, Marketing

• This role is for someone who is a builder, can set strategy with an executive team while managing daily marketing tactics, and has strong taste and opinions for how to build a brand that is credible and trustworthy with veterinary professionals yet warm and accessible to consumers. • The ideal candidate should have a diverse marketing background across both consumers and professionals (healthcare/animal health a plus), be able to execute (not just direct), have a demonstrated track record of successful launches, and be a strong team leader and builder. • You will be reporting to our VP of Commercial and inherit our marketing team of two. • You've built a marketing function from the ground up. • You've marketed to both consumers and professionals. Healthcare or animal health experience is a plus. • You've taken a product to market and you can talk specifically about what you'd do differently next time. • You have real taste and strong opinions about brand. Particularly how to be credible and rigorous with veterinary professionals while staying warm and accessible to consumers. • You're comfortable setting strategy with an executive team and working the tactics • You've hired and developed marketers • You can operate without a scoreboard while you define key metrics • You've marketed in a regulated category • You've built something people talked about without a large paid budget behind it