vantage - Growth Marketing Manager
Requirements
• This isn't a traditional marketing role focused on manually executing campaigns. We're looking for a growth hacker mentality who is excited about building, experimenting with, and managing AI-powered marketing systems to drive pipeline. You'll be tasked with managing a team of agents to optimize campaigns, analyze data, experiment and make daily iterations to optimize campaigns and corresponding budgets. The north star success metric is ultimately the amount of pipeline that is generated for our sales team. While you’ll have support from product, sales and operations colleagues, this will be a highly autonomous role where you’ll need to drive things forward yourself. • 4+ years of experience in B2B SaaS growth marketing, demand generation, product marketing, or a related discipline. • Hands-on experience building and implementing AI-powered workflows, agents, or marketing automation. Show us what you’ve built leveraging AI! • Demonstrated success driving measurable growth outcomes, including pipeline generation, campaign performance, or customer acquisition. • An MCP-first mindset. Expect to leverage platforms via AI systems vs you managing manually in consoles. • Comfort with working with tools like Salesforce, Hubspot, Clay or similar platforms. • Strong understanding of modern marketing technology, including CRM systems, marketing automation platforms, and analytics tools. • Ability to translate business objectives into automated workflows and measurable marketing programs. • Strong analytical skills and a willingness to experiment, iterate, and make decisions informed by data. • Excellent written communication skills and an understanding of how to develop compelling messaging for technical audiences. • Comfort working independently in a fast-paced startup environment with a high degree of ownership. • A kind person • Experience marketing to developers, engineering leaders, cloud infrastructure teams, or FinOps professionals. • Familiarity with cloud infrastructure, AWS, Azure, GCP, or cloud cost management. • Experience building custom AI agents using LLMs, APIs, or orchestration platforms. • Experience implementing AI-powered outbound or account-based marketing programs. • Basic scripting or technical experience with Python, JavaScript, SQL, or APIs. • Experience working at an early-stage or high-growth B2B SaaS company. • A former founder.
Responsibilities
• Own AI-driven growth initiatives: Develop and execute strategies that leverage AI agents, automation, and experimentation to drive awareness, engagement, and qualified pipeline. • Scale marketing automation: Build, manage, and continuously improve AI-powered workflows across demand generation, outbound prospecting, social media, and marketing operations. • Drive pipeline generation: Partner with Sales and RevOps to develop scalable campaigns, improve targeting and personalization, and optimize lead generation and conversion. • Build and optimize campaigns: Oversee AI-assisted campaign development, execution, testing, and optimization across multiple channels while maintaining brand quality and appropriate human oversight. • Support product positioning and go-to-market: Translate product capabilities, customer use cases, and competitive insights into compelling messaging and campaigns that resonate with technical buyers. • Experiment with emerging AI tools: Identify, test, and implement new AI technologies that improve marketing effectiveness, efficiency, and scalability. • Measure performance: Establish clear metrics for campaign effectiveness, pipeline contribution, conversion rates, and the impact of AI-powered workflows. • Collaborate cross-functionally: Work with Product, Sales, and RevOps to ensure marketing initiatives are aligned with business priorities and customer needs. • Continuously improve how we work: Challenge traditional marketing processes and identify opportunities to automate repetitive work, reduce manual effort, and increase output without sacrificing quality.
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