Everway - Principal Systems Developer (Marketing Cloud)

• Platform Engineering • Lead development across Marketing Cloud (SSJS, AMPscript, SQL, Automation Studio) • Build scalable automations and reusable development patterns • Own integrations with other marketing systems • Define and enforce engineering standards • Data & Architecture • Data & Architecture • Own data model design and governance within Marketing Cloud • Ensure alignment with Salesforce CRM and enterprise data models • Optimise data processing, segmentation, and performance • Integrations • Integrations • Design and build integrations with Salesforce, data platforms (e.g. Databricks), and external tools • Define scalable data flow patterns (API, batch, event-driven) • Contribute to centralised integration strategy • Platform Ownership • Platform Ownership • Maintain platform health, performance, and reliability • Lead incident investigation and resolution • Manage technical debt and continuous improvement • Governance & Delivery • Implement secure, compliant development practices • Own release and deployment processes • Introduce DevOps and CI/CD approaches where appropriate • Technical Leadership • Act as the technical authority for Marketing Cloud • Partner with Architecture, Data, and Salesforce teams • Guide Marketing Ops within defined guardrails • Collaborate with Marketing stakeholders to architect business needs into scalable technical solutions • Offer expert guidance aligned with Marketing Cloud best practices and emerging industry trends • Serve as a strategic technical authority for Marketing Operations and Go-To-Market functions • Essential Criteria • Essential Criteria • Deep hands-on experience with Salesforce Marketing Cloud development • Strong skills in AMPscript, SSJS, SQL, and Automation Studio • Experience designing scalable data models and automations • Strong understanding of APIs, integrations, and data flows • Experience working with Salesforce CRM integrations • Solid understanding of data modelling and data governance • Experience with version control and release processes • Ability to operate at a senior technical level and influence stakeholders • Proven track record of partnering with Marketing stakeholders to transform business needs into scalable technical solutions • Strong command of digital marketing fundamentals, including customer journey mapping, segmentation, and campaign lifecycle management • Ability to provide expert guidance rooted in Marketing Cloud best practices and evolving industry standards • Desirable Criteria • Desirable Criteria • Marketing Cloud certifications • Experience in SaaS and/or PE-backed environments • Exposure to post-acquisition technology & process alignment • Exposure to Databricks or modern data platforms • Experience with integration tools (e.g. MuleSoft, Workato) • Experience with Hubspot • Knowledge of the wider martech ecosystem • General understanding of digital marketing principles and customer engagement strategies • Experience partnering with Marketing or Marketing Operations teams in a consultative capacity • Awareness of evolving Marketing Cloud and customer engagement best practices and industry trends