apella - AVP, Sales - Central Region
Requirements
• We are looking for an AVP of Sales to lead growth for Apella by building deep relationships with health systems and expanding our footprint across the U.S. This role requires a proven enterprise seller who thrives at the intersection of disruptive technology and healthcare, with experience driving adoption of MedTech, medical devices, or healthcare capital equipment. You bring both startup hustle and enterprise discipline, with the ability to open new markets, navigate complex sales cycles, and close transformational deals with leading health systems. • 10+ years of experience in enterprise sales with a track record of exceeding quota in MedTech, medical devices, or healthcare capital equipment • Strong relationships and deal-making experience with Tier 1 health systems and IDNs (e.g., HCA, CommonSpirit, Mercy Health) • Experience selling both disruptive technologies (healthtech, robotics, SaaS) and established portfolios (OR video integration, capital equipment) • Proven success developing new markets from zero-to-scale and consistently ranking among top performers (President’s Council, Rep of the Year, Quota Exceeder) • Deep expertise in complex enterprise sales, including multi-stakeholder negotiations, RFPs, and creative contracting models • Ability to thrive in both startup and enterprise environments, balancing hands-on hustle with structured, repeatable sales processes • Strong leadership presence, with the ability to mentor peers and influence cross-functional teams • A mission-driven orientation and passion for improving outcomes in healthcare through innovation
Responsibilities
• Develop and execute a sales strategy to drive growth across enterprise health systems, including Integrated Delivery Networks (IDNs) and large hospital networks • Build and manage executive-level relationships with C-Suite leaders, surgeons, OR directors, IT teams, biomedical engineers, and administrators • Consistently achieve and exceed quota through disciplined pipeline management and enterprise sales execution • Lead negotiations, Request for Proposals (RFPs), and contract structuring for multi-million dollar system-wide deals • Partner cross-functionally with marketing, product, R&D, and customer success to accelerate adoption and ensure customer success • Represent Apella externally with credibility and passion, serving as a trusted advisor to customers and stakeholders • Contribute to revenue forecasting, territory planning, and scalable sales processes to support sustained growth
Benefits
• Estimated Base Salary $175K – $200K • Offers Equity • $50K – $150K Commission • Actual compensation depends on experience and qualifications. We believe in fair compensation and strive to provide a competitive package, including benefits and growth opportunities. • We assess final compensation throughout the interview process, taking into account your experience, skills, and alignment with the role’s requirements. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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