‎ConnectWise - Outbound Marketing Manager

• End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc) • Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input • Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute • Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact • Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field • Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement • Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today • Knowledge, Skills, and/or Abilities Required: • Proven track record getting sales teams to adopt and execute marketing-built sequences • Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly • Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs • Sharp messaging instincts • Data-driven: comfortable analyzing sequence performance and making the case for what to kill, keep, or change • Educational/Vocational/Previous Experience Recommendations: • Bachelor’s degree in related field or equivalent business experience • 4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar • B2B SaaS or MSP/channel experience a strong plus • Working Conditions: • Working Conditions: • Onsite/Hybrid/Remote depending on location • 10-20% travel may be required