Contentful - Optimization Strategist (f/m/d)
Requirements
• A genuine point of view on optimization, experimentation, and analytics — combined with the commercial instinct to generate interest, build internal champions, and drive deals forward. • Proven ability to engage C-suite and senior business leaders (CMO, CDO, CIO, Heads of Digital) and drive strategic investment decisions — whether through a sales cycle or an internal program. • Deep familiarity with optimization and personalization platforms, A/B testing, segmentation, and experimentation in enterprise contexts — whether gained from selling platforms (e.g., Optimizely, Adobe, VWO) or running programs at scale inside an enterprise organization. • 5+ years in optimization, digital experience, or analytics leadership — or 3+ years in enterprise presales or digital strategy. Most candidates will be stronger in one track. What's non-negotiable is genuine optimization expertise paired with commercial drive. • Willingness to travel up to ~25%. • Highly Desired • Direct experience selling or buying personalization and optimization platforms (e.g., Optimizely, Adobe Target, VWO, Dynamic Yield, Sitecore, or similar) — giving you a competitive and commercial frame of reference that's hard to replicate. • Technical awareness of MACH and composable architectures — sufficient to credibly connect Contentful's approach to the customer's existing stack without needing to go deep on implementation. • Familiarity with how AI, LLMs, and AEO/GEO influence personalization and optimization strategies. • What Success Looks Like • Attached to and influenced close-won opportunities rates and ACV in the EMEA Enterprise and Strategic segments. • Delivered executive-level discovery and business case sessions that moved qualified opportunities from interest to active evaluation and successful close. • Established Contentful as a credible optimization and experimentation strategic partner — not just a CMS/DXP — in customer conversations. • 700 people • 70 nations • Everyone is welcome here!
Benefits
• Full-time employees receive Stock Options for the opportunity to share in the success of our company • Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family. • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days • Work-Life balance • You Time • Time off to care for and focus on your growing family • Use your personal annual education budget to improve your skills and grow in your career • Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties • An annual wellbeing stipend to care for your physical, financial, or emotional health • A monthly communication phone/internet stipend and phone hardware upgrade reimbursement. • New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best. • Who are we? • Who are we? • Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
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