• Pipeline & Prospecting
• Research target accounts (new logos, sponsors, CROs) and map buying process. Run multi-touch outreach (email, LinkedIn, phone) to create sales-qualified meetings (SQMs).
• Qualify inbound leads; run discovery and schedule demos.
• Relationship Nurturing & Trust Building
• Maintain consistent, value-led touchpoints with prospects and existing accounts. Share relevant case studies, thought leadership, and product updates.
• Partner with Account Management on warm expansions and renewals. Document stakeholder maps and next steps in CRM.
• Marketing Partnership (Full-Funnel)
• Collaborate with Marketing on ABM lists, campaign messaging, and event plans. Provide field feedback on personas, objections, and content needs.
• Execute post-campaign and post-event follow-ups with SLAs (e.g.,