Kayzen - Marketing Lead (m/f/d)
Requirements
• Minimum of 5 years of experience in the mobile or CTV advertising technology field • Demonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plus • Excellent command of the English language, both in writing and speaking • Strong prioritization skills with ability to multitask and adapt to changing priorities • A genuine Passion for the advertising technology sector • A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams • Strong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization • Previous experience with public speaking on industry events is a plus • Previous experience building a community led demand generation engine is a plus • Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset
Responsibilities
• Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs • Translate Kayzen's vision and positioning into a strong narrative that creates a unique positioning and speaks to our future customers' needs & wants • Own the brand voice end-to-end. Define positioning, messaging, and narrative frameworks that turn product features into stories customers actually remember and repeat • Build and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our message • Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches (for example, through growing the user base our free kAI Explorer AI Agent) • Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen • Ownership and effective use of our suite of marketing tools and systems, such as Hubspot, Wordpress, Claude AI, Fin. • Build a lean but high performing team of marketing specialists focused on driving measurable revenue growth
Benefits
• Direct access to top management and an extremely “visible” role • Exceptional career growth and learning opportunity • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market • A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain and many more countries • A flexible work-from-home arrangement • A 500-dollar home-office setup budget • A 1000-dollar annual learning and development budget
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