crypto - CRM Manager
Requirements
• Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles. • Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool. • Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering. • Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations. • Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows. • Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus. • Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation. • Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution. • Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy. • Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams. • Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred. • Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
Responsibilities
• Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences. • Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels. • Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities. • Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery. • Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality. • Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products. • Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations. • Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix. • Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities. • Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets. • Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).
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