Seesaw - Senior Lifecycle Marketing Manager
Requirements
• Experience: 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment • Omnichannel Messaging Mastery: Strong record of writing clear, actionable marketing copy (for email, social, product etc) that elicits action with teachers and administrators. • Omnichannel Messaging Mastery: • Data & A/B Testing Proficiency: Experience designing and executing rigorous split tests from subject lines to entire onboarding sequences. You should feel comfortable analyzing data to improve metrics related to retention and expansion. • Data & A/B Testing Proficiency: • Customer Empathy: A deep interest in the K-5 education landscape. You can translate complex product features into "teacher-friendly" benefits • Customer Empathy: • Cross-Functional Collaboration: The ability to collaborate seamlessly between Product (to build in-app triggers) and CX (to align on renewal and retention funnels and timing) • Cross-Functional Collaboration: • Nice to have Education Background: Former classroom experience or a deep personal connection to the teaching profession.
Responsibilities
• We are looking for a highly-motivated Lifecycle Marketing Manager to join our team. This is a fast-paced role, which encompasses end-to-end campaign development, management, execution, and reporting on lifecycle campaigns across targeted channels, with strong emphasis on email, social, in-product, and digital ads. The perfect fit for this role is an ambitious, growth-oriented, customer-focused marketer who is data-driven and possesses strong technical skills to execute on simple and complex marketing campaigns across channels. • Journey Mapping & Personas: Own the Teacher and Buyer personas globally (US, UK, AU & beyond), designing high-conversion lifecycle campaigns across email, ads, and in-product. • Journey Mapping & Personas: • Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion and engagement with guidance of key marketing stakeholders. • Lifecycle Growth: • nsion and engagement with guidance of key marketing stakeholders. • Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points for both teachers and administrators to drive retention and expansion. • Cross-Functional Synergy: • Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention. • Product-Led Adoption: • Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion. • Data-Driven Optimization: • Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates. • Performance Tracking:
Benefits
• Our salary ranges are based on paying competitively for our size and industry. Salary is just one part of our total compensation package that includes equity, perks & benefits, and development opportunities at Seesaw. Individual pay decisions are based on several factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Seesawers. It is our expectation that the majority of candidates who are offered roles at Seesaw will land well within our salary ranges based on these factors. • The annual hiring base salary for this position is: $ 90,000 - $105,000
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