Semafor - Audience Development - Events (Contract)
Requirements
• Strong experience in audience development, event marketing, or attendee acquisition for high-profile business events. • Demonstrated ability to manage event audience development from initial planning through execution. • Excellent judgment in curating senior executive and business audiences. • Strong copywriting skills, with experience developing professional event invitations and communications. • Proficiency with CRM systems, event registration platforms, spreadsheets, and website content management tools. • Ability to manage registration pipelines, capacity targets, and multiple simultaneous deadlines. • Highly organized, resourceful, and comfortable taking ownership in a fast-paced environment. • Experience working across editorial, commercial, marketing, and event operations teams. • Additional Job Details • This position is ideally based out of either our New York, NY or Washington, D.C. offices, but we are open to remote candidates outside either region. • Compensation; Flat weekly rate of $1,800. • Semafor offers a Flexible Paid Time Off (PTO) policy to our full-time, salaried employees who may take paid time off as-needed without a prescribed limit or defined balance.
Responsibilities
• Audience Strategy & Curation • Develop and execute audience acquisition plans for assigned Semafor World Economy events. • Build and curate targeted invitation lists using Semafor's internal databases and other relevant sources. • Translate event briefs into clear audience criteria, including seniority, industry, organizational relevance, and desired audience composition. • Work with internal stakeholders to align audience recruitment with editorial priorities, event objectives, and partner commitments where applicable. • Audience Acquisition & Communications • Draft compelling invitation copy, registration messaging, reminders, and other attendee communications. • Coordinate with the design team on the development and deployment of event invitations and associated creative assets. • Manage invitation distribution, personalized outreach, follow-ups, and attendee communications. • Track audience acquisition performance and proactively adjust outreach strategies to meet targets. • Event Website & Registration Management • Manage event website content, registration pages, and RSVP workflows for assigned events. • Ensure all event information, registration details, speaker content, and attendee-facing materials are accurate and current. • Maintain accurate registration data and manage attendee status changes, cancellations, and waitlists. • Coordinate with relevant teams to troubleshoot registration issues and ensure a seamless attendee experience. • Capacity & Audience Management • Own RSVP tracking and audience reporting for assigned events. • Manage registration pipelines against venue capacity, attendance projections, and audience composition targets. • Monitor not only the volume of registrations but also the quality and relevance of confirmed attendees against the event brief. • Identify audience gaps and proactively recruit additional participants to maintain the desired balance. • Manage oversubscription, waitlists, and last-minute attendance changes. • Cross-Functional Event Delivery • Work closely with Editorial, Events, Design, Partnerships, and Audience Development teams throughout the event lifecycle. • Maintain clear internal reporting on audience recruitment, registration progress, and operational readiness. • Prepare final attendee lists, event briefings, and handoff materials for on-site teams. • Support event execution, attendee management, and post-event reporting as required.
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