Ren - Senior Manager, Integrated Marketing Strategy

• Own Integrated Strategy • Own integrated campaign coordination across paid, content, and earned channels, keeping every channel aligned to a single set of priorities • Own SEO and AEO execution, surfacing search and LLM demand signals, and keyword and topic intelligence, that inform content strategy • Maintain the campaign calendar and briefing process across content, paid, and PR, so every team is building toward the same moments in syn • Own Paid Media and Conversion • Direct paid media agency’s execution day to day: briefs, budget pacing, testing, and performance reviews • Own the path from advisor engagement to conversion in partnership with marketing operations, initiating lead conversion experiments to improve website performance • Own the roadmap for improving website conversion architecture: landing pages, form fills, and CTA optimization • Own Performance Reporting • Consolidate performance reporting across channels into a clear, weekly view for leadership • Build and maintain the KPI framework, tracking metrics like branded search volume, MQL volume, and paid media efficiency against benchmarks • Build and maintain the reporting infrastructure (GA4, Looker Studio, and related tools) that makes this data accessible and trustworthy • Surface insights and recommendations from the data, not just the numbers, flagging what's working, what isn't, and what to test next • Monitor CPM/CPA benchmarks and paid media efficiency, and recommend where to reallocate budget accordingly • Ideal Profile & Attributes • 7-9 years in integrated marketing, growth marketing, or marketing operations • Strong analytical fluency: comfortable in GA4, Looker Studio, and Google Search Console (or similar), and able to turn data into a clear point of view • Experience directing an agency's day-to-day execution, briefs, budget, and performance accountability • Hands-on experience with conversion optimization: landing pages, form architecture, and CTA testing • Familiarity with SEO and keyword research, and how search intent should inform content strategy • Detail-oriented and highly organized, someone who can hold multiple workstreams to the same goal without losing precision on any one of them • Bachelor's degree required