GitLab - Lead Customer Advocacy Manager, APJ
Requirements
• Experience building or delivering customer advocacy, customer marketing, customer reference, or related customer story programs in enterprise technology or SaaS. • Strong history of creating impactful customer stories and proof, and an advanced understanding of the customer reference lifecycle. • A track record coordinating across multiple markets, with an understanding of the considerations involved in serving APJ customers. • Strong cross-functional collaboration skills and the ability to influence sales, marketing, customer success, and other stakeholders without relying on direct authority. • Excellent communication and relationship-building skills, including the ability to engage confidently with executive stakeholders on business and technical topics. • Strong program management skills: you can prioritize competing requests, coordinate details across teams, and deliver reliably in a changing environment. • Ability to work autonomously and asynchronously in a fully remote environment while staying aligned to shared goals and processes. • Comfort defining and reporting on program performance, including customer participation, reference support, pipeline influence, and other measures tied to regional objectives. • The Customer Advocacy team at GitLab helps turn our most successful customers into visible, influential advocates who drive awareness, trust, and revenue. This team builds and manages strategic relationships with customers to surface their stories, amplify their impact, and bring the voice of the customer into everything we do. • How GitLab Supports Full-Time Employees • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. • Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. • Country Hiring Guidelines:
Responsibilities
• Own the APJ customer story, reference and proof library, and associated pipeline. • Build and nurture relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events, and thought leadership. • Manage the customer advocacy lifecycle: identify and recruit advocates, understand their goals, coordinate participation, and maintain mutually valuable relationships over time. • Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans by working with internal stakeholders to develop and amplify customer stories. • Partner with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention priorities. • Define and track program measures, such as advocacy participation, reference fulfillment, pipeline influence, and customer-story impact. • Prioritize and coordinate advocacy requests that support strategic global and regional initiatives, using clear intake, fulfillment, and reporting processes. • Adapt engagement and storytelling approaches to APJ’s varied markets and customer contexts, working effectively across cultures and time zones. • Continuously improve programs, content formats, and engagement models using customer feedback, program data, and evolving business needs.
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