Fanatics Betting & Gaming - Manager, Go-To-Market (GTM) (Remote)
Requirements
• 5+ years of experience in go-to-market strategy, product marketing, integrated marketing or brand strategy, ideally supporting a consumer app or digital product. • Bachelor’s degree in Marketing, Communications, Business or a related field. • Proven experience leading cross-functional marketing launches from planning through execution. • Ability to translate product capabilities and customer insights into clear positioning, benefit-led messaging and effective marketing campaigns. • Experience developing creative briefs, GTM plans, customer education and integrated marketing calendars. • Understanding of the customer lifecycle, including acquisition, onboarding, feature adoption and ongoing engagement. • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously. • Excellent communication and stakeholder management skills, with the ability to influence across Product, Commercial and Marketing teams. • Analytical mindset, with experience using campaign and product performance insights to improve marketing effectiveness. • Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities. • Passion for sports, fandom and building customer-first experiences. • Willingness to travel for key business meetings and events. • Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. • For information about our benefits, please visit https://benefitsatfanatics.com/ • Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/ • $108,000—$134,000 USD • By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. • Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
Responsibilities
• Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and key brand moments. • Lead integrated go-to-market planning, translating business priorities and product roadmaps into coordinated launch plans, timelines and cross-functional workbacks. • Develop customer-facing positioning and messaging that clearly communicates the app’s value proposition, product benefits and reasons to engage. • Partner with Product and Commercial teams to understand upcoming roadmaps, target audiences and customer needs, shaping launch strategies that drive awareness, adoption and repeat usage. • Develop campaign strategies and creative briefs to translate product stories into compelling assets and channel plans. • Orchestrate cross-channel execution across CRM, in-app, web, paid media, and organic social teams to deliver a consistent customer message. • Build customer education into the lifecycle, helping customers discover, understand and use the app’s features through onboarding, launch communications and ongoing engagement. • Drive launch readiness, aligning stakeholders, managing dependencies and ensuring product details, messaging, creative and channel plans are ready for launch. • Use customer insights, competitive research and performance data to refine messaging, identify adoption barriers and inform future GTM plans. • Build scalable GTM playbooks, messaging guides and processes that improve planning and execution. • Measure launch and campaign effectiveness against goals for awareness, downloads, feature adoption and engagement, applying learnings to future initiatives.
Benefits
• $108,000—$134,000 USD • By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. • Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.
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