jump-app - Sr. Manager, ABM
Requirements
• 3–5 years of experience in B2B marketing, with at least 3 years specifically focused on Account-Based Marketing (ABM) or Field Marketing for Enterprise SaaS. • Creative Orientation: You understand how to leverage best practices while also developing novel approaches that fit a given industry or customer • AI Orientation: Comfort using AI tools to accelerate your process and influence our broader marketing engine • Executive Presence: Ability to design experiences and content that resonate with C-suite executives at major financial institutions. • High Velocity: Ability to thrive in a fast-paced environment and pivot strategies based on real-time Sales feedback. • Experience in the Financial Services or Wealth Management vertical.
Responsibilities
• Own the ABM Strategy & Account Penetration • Develop and execute multi-channel ABM programs (1:1 and 1:few) for a prioritized list of high-value accounts. • Partner with Sales to identify key stakeholders within the "Buying Committee" and map personalized content and experiences to their specific pain points. • Own quarterly account-sourced and account-influenced pipeline goals, focusing on deal velocity and new logo acquisition. • High-Touch Experience & Campaign Execution • Design and lead high-impact "bespoke" experiences, targeted messaging, and custom moments that create a "halo effect" within target accounts. • Work across teams and tools to build hyper-personalized assets (custom landing pages, direct mail, and bespoke pitch decks). • Leverage AI and other tools to accelerate the creation of assets and execution while maintaining our brand standards. • Strategic Sales Partnership • Act as a "Strategic Partner" to the Enterprise Sales team, providing them with the data, insights, and air cover they need to break into new logos or expand existing ones. • Build a scalable "ABM-in-a-Box" framework that Sales can leverage for regional field activations. • Work with RevOps to ensure seamless account-based attribution and lead routing within Salesforce. • Optimize & Scale • Track and analyze the ROI of ABM efforts, moving beyond lead volume to measure Account Engagement Scores, Pipeline Velocity, and Win Rates. • Implement rigorous post-campaign follow-up processes in collaboration with SDRs to ensure no high-value signal is missed. • WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) • Precision Targeting: A clearly defined "Tier 1" account strategy is live, examples of multiple accounts we have penetrated with the aid of ABM • Pipeline Acceleration: Data-backed proof that ABM-supported accounts move through the sales stages 20% faster than non-ABM accounts. • Sales Synergy: Enterprise AEs view you as an essential extension of their team, relying on your plays to open doors.
Benefits
• In the financial services industry, relationships are everything. In this role, you aren’t just a "marketer"—you are a Growth Architect. You will shape how the most influential firms in the world perceive Jump and create the strategic pathways that lead to our largest partnerships.
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