Skinny Dipped - Director of Strategic Accounts - Food Service & Alt Channels
Requirements
• If you’re energized by building something from the ground up, partnering cross-functionally, and shaping how a fast-growing brand shows up outside traditional retail -we’d love to talk. • 5-10 years of CPG sales experience, with meaningful exposure to non-traditional or foodservice channels • Proven success building and scaling national accounts or emerging channels. • Experience developing channel strategy, pricing architecture, and customer-specific programs. • Experience working with brokers and distributors • Prior people management experience strongly preferred. • Experience with better-for-you, snack, or food brands a plus. • Strategic thinker with strong executional follow-through. • Strong financial and analytical skills, including pricing, forecasting, and trade spend management. • Excellent communication and negotiation skills, with the ability to influence internally and externally. • Highly organized, proactive, and comfortable operating in a fast-moving, entrepreneurial environment. • Collaborative leadership style with a roll-up-your-sleeves mentality.
Responsibilities
• Own & Grow National Foodservice & Alternative Channel Business • Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities. • Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners. • Serve as the primary owner of national account negotiations, programs, and long-term partnerships. • Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth. • Channel Strategy • Identify high-priority accounts and build a targeted pipeline for each channel. • Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability. • Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity. • Monitor channel performance and competitive dynamics to continuously refine strategy. • Build & Execute Annual Business Plans • Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals. • Set clear KPIs and track performance against goals, proactively identify risks and opportunities. • Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution. • Manage Trade & Promotional Strategy • Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds. • Conduct post-program analysis to evaluate ROI and inform future planning. • Balance growth initiatives with disciplined financial management. • People Leadership & Team Development • Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities. • Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels. • Foster a positive, collaborative, and accountable team culture. • Broker & Distributor Partnership Management • Collaborate with distributor and broker partners to ensure strong execution and coverage across the country. • Set clear KPIs and utilize scorecards to track performance and hold partners accountable. • Lead regular business reviews and implement action plans to address gaps or unlock opportunities. • Forecasting & Cross-Functional Collaboration • Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting. • Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time. • Represent SkinnyDipped in the Field • Attend customer meetings, industry events, and trade shows as needed to support business growth.
Benefits
• Annual performance bonus • Equity opportunity • Excellent medical, dental, and vision benefits • 3 weeks paid vacation + 14 paid holidays • Paid parental leave • Paid time off to volunteer • Wellness & technology stipends • Fun, entrepreneurial culture with room to make a real impact • We craft food that nourishes your body and your spirit. We believe everyone deserves access to clean, delicious snacks—the kind we happily share with our own families. As a women-founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
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