GreenLight Workforce Solutions Inc - FTC B2B Influencer Marketing Lead, EMEA

• Own the EMEA B2B influencer marketing strategy across KW, BDM, and developer audiences, setting clear audience, market, channel, investment, and outcome priorities. • Build a credible bench of developer creators, technical educators, open-source voices, AI builders, and community leaders across Europe, and design programmes that genuinely help developers learn, evaluate, and build. • Develop differentiated creator plans for the UK, France, and Germany, balancing regional consistency with local language, culture, platform behaviour, regulation, and audience expectations. • Source, evaluate, and build durable relationships with creators who have genuine authority with our priority audiences. Own outreach, briefing, negotiation, contracting, content development, activation, and relationship management. • Design curated creator programmes and high-value experiences that deepen relationships over time—such as briefings, product access, learning sessions, roundtables, community moments, and co-created formats—turning the strongest creators into long-term strategic partners rather than one-off campaign participants. • Work with existing influencer and marketing agencies to raise the quality and pace of delivery. Identify capability gaps and lead the selection, onboarding, and management of new specialist agencies, including developer-native and market-specific partners. • Partner closely with our media agency to build paid amplification strategies for high-performing creator content, including audience targeting, usage rights, creator whitelisting where appropriate, testing, optimisation, and clear organic-versus-paid performance readouts. • Partner with our Performance Marketing and Growth teams to develop bespoke influencer content that drives measurable performance and business growth. • Operationalise the end-to-end influencer process across intake, creator discovery, due diligence, brand-safety review, scopes of work, contracting, approvals, disclosure and compliance, content calendars, asset management, localisation, paid rights, and post-campaign learning. • Set programme and campaign goals upfront. Build a measurement framework that connects creator activity to meaningful audience and business outcomes rather than relying on vanity metrics. • Define and report a balanced scorecard by audience and objective, including qualified reach, audience relevance, engagement quality, content completion and saves, traffic, product education, developer activation, adoption signals, and pipeline influence where measurement is appropriate. • Establish regular reporting and performance reviews with clear recommendations on which creators, formats, platforms, markets, and investments to scale, improve, or stop. • Manage budgets, agency scopes, creator fees, usage rights, and production investment, making disciplined trade-offs and improving efficiency over time. • Partner with Product Marketing, Developer Marketing and Relations, Comms, Creative, Legal, Privacy, Brand, Media, regional marketers, and GTM teams to ensure content is technically accurate, locally relevant, compliant, and useful to the audience. • Bring creator and community insight back into OpenAI, helping teams understand emerging voices, platform shifts, audience questions, content opportunities, and risks across the European influencer ecosystem. • WHAT SUCCESS LOOKS LIKE • OpenAI has a strong, trusted network of B2B and developer creators across Europe, with meaningful depth in the UK, France, and Germany. • Priority creators progress from individual activations into sustained, mutually valuable partnerships, supported by curated programmes and experiences that increase trust, product understanding, and advocacy over time. • Developer influencer marketing becomes a repeatable growth and education channel, supported by a healthy pipeline of credible creators and technically valuable content. • Teams and agencies use a clear, efficient operating model with defined ownership, faster approvals, strong compliance, reusable tools, and fewer one-off processes. • Organic creator programmes and PHD-led paid amplification work as one system, with transparent performance, learning, and investment decisions. • Leadership has a reliable view of goals, spend, creator health, market coverage, results, and the programme’s contribution to audience and business outcomes. • Have 8+ years of experience in influencer marketing, creator partnerships, B2B content, developer marketing, or an adjacent discipline, including substantial ownership of influencer programmes. • Are deeply plugged into the European creator economy and bring an existing network of relevant creators, agents, managers, platforms, and specialist agencies—particularly in technology, AI, SaaS, developer tools, or adjacent categories. • Have a proven track record of building influencer programmes for developer or highly technical audiences. You understand the difference between broad technology reach and genuine developer credibility. • Have taken an influencer or creator programme from zero to one, moving from an ambiguous brief to a working strategy, partner ecosystem, operating model, measurement framework, and repeatable programme. • Have built curated creator programmes and experiences that develop long-term strategic partnerships, with evidence that sustained relationship-building improved content quality, creator loyalty, audience trust, or business impact. • Can also develop effective creator strategies for knowledge workers and business decision-makers, matching the creator, message, format, and platform to the audience and commercial objective. • Have operated across multiple European markets and understand how to adapt strategy and execution for the UK, France, and Germany. Fluent English is required; French and/or German is a strong advantage. • Have directly managed agencies and creator partners, including selection, onboarding, briefing, negotiation, contracting, production, usage rights, paid amplification, and performance management. • Understand the mechanics and economics of organic and paid creator distribution, and can partner effectively with a media agency to turn strong content into scaled, measurable campaigns. • Are analytically strong and comfortable setting goals, designing measurement approaches, reading performance data, and making clear recommendations when attribution is imperfect. • Combine strong editorial and technical judgement with operational rigour. You can protect creator authenticity while maintaining accuracy, brand safety, compliance, and message integrity. • Are both strategic and hands-on: comfortable setting the direction, building the system, finding the creator, improving the brief, resolving an approval issue, and getting the programme live. • Build trust quickly across creators, agencies, marketers, technical teams, and senior stakeholders, and communicate clearly when priorities, evidence, or trade-offs are contested. • Are energised by AI and motivated to help developers, businesses, and knowledge workers across Europe understand and adopt transformative technology responsibly. • WORKPLACE & LOCATION • This fixed-term role is based in London with three days per week in the office. Regular travel across Europe, particularly to France and Germany, will be required.