Carrot - GTM Engineer (Consultant)

• Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot's existing agent fleet across demand generation, ABM, and pipeline creation • Build reusable enrichment and signal plays that surface high-intent accounts for the sales and marketing teams to act on • Strengthen the lead-to-opportunity data foundation — clean segmentation, fast and reliable routing, and end-to-end funnel traceability — so targeting and measurement hold up • Build out a warehouse-native data spine (reverse-ETL, identity resolution) so agent-computed scores and signals flow reliably back into Salesforce and Outreach where reps actually work • Partner with Marketing Ops to evolve Carrot’s marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream • Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible • Build account-based marketing infrastructure: target-account audiences from the enrichment layer, intent-driven orchestration, and multi-threaded buying-group plays that coordinate across paid, outbound, and SDR motions • Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems • Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator • Evaluate the build-vs-buy tradeoff for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability • Run qualitative and quantitative experiments on the marketing tech stack and bring evidence-backed recommendations to leadership • What Success Looks Like  📈 • What Success Looks Like • Put a fleet of production agents live across targeting, research, outbound, and enablement — run daily by the team without your involvement • Stood up a net-new outbound motion and proven its incremental pipeline contribution against a matched control — rigor, not vanity metrics • Built a warehouse-native data spine so enrichment and scoring flow automatically into the CRM and sequencer, with pipeline traceable end-to-end • Materially improved the speed, coverage, and routing of demand, recovering pipeline from accounts that are under-worked today • Shipped the first account-based and partner/channel plays on priority segments • Established a versioned agent architecture and prompt library that compounds team velocity after the engagement • Demonstrated strong marketing judgment — evaluating what good looks like across messaging, targeting, and campaign quality • You likely have: • A Bachelor’s Degree • 5+ years in a marketing, growth, or GTM role with hands-on technical building, not just tool administration • Demonstrated experience shipping real agents and workflows using Claude Code, Clay, n8n, Zapier, or comparable tools. You can share a link to something you built and walk through the architecture and trade-offs • Strong fundamentals in marketing. You have an independent point of view on what good positioning, messaging, and campaign design looks like, separate from what the AI produced • Proficiency with Marketo and Salesforce at a level beyond standard user access. You understand how campaigns, programs, and lead flows are structured • Hands-on with a data warehouse + SQL (Snowflake/BigQuery) and reverse-ETL (Census/Hightouch) - you can move data between systems durably, not just wire point-to-point automations • A systems mindset. You design for re-runs and reuse, use version control, and write documentation as a default, not an afterthought