glia - Digital Demand Generation Manager

Remote - US-Remote1w ago

Requirements

• Experience: 3-5+ years of experience in B2B marketing programs and demand generation, both developing and executing programs. SaaS and/or banking experience is a plus. • Provent Webinar Experience: Experience owning and running end-to-end webinar programs from platform set-up to live production. • Paid Media Knowledge: Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads. • Detail-Oriented & Organized: Exceptional project management and organizational skills with a strong eye for detail and the ability to manage multiple event timelines simultaneously. • Execution Mindset: Action-oriented problem solver who thrives in fast-paced environments and enjoys handling logistics end-to-end. • Collaborative Communicator: Great interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors. • Tech-Savvy: Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom.

Responsibilities

• Webinar & Virtual Event Leadership • Program Strategy: Plan, schedule, and execute a high-performing webinar schedule, designed to attract engagement from prospects and customers. • End-to-End Production: Manage all pre- and post-production logistics, including setting up event landing pages, speaker prep, rehearsals, tech checks, live moderation, and audience Q&A. • Promotion & Audience Acquisition: Build multi-channel promotional strategies (email cadences, paid social, internal promotion) to maximize live attendance and on-demand views. • Post-Event Activation: Lead post-webinar follow-up workflows and repackage webinar recordings into evergreen lead assets. • Paid Online Advertising • Campaign Management: Work with an outside agency to direct and optimize paid acquisition channels (LinkedIn Ads, Google Search/Display, Retargeting) to drive targeted traffic to webinars, landing pages, and content assets. • Budget & ROI Tracking: Manage performance ad spend, optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and continually test ad creative, messaging, and audience targeting. • Content Syndication & Distribution • Vendor Management: Select, negotiate with, and manage third-party content syndication partners and publishers to distribute our whitepapers, ebooks, and recorded webinars. • Quality Assurance: Monitor lead quality from syndication vendors, ensuring compliance with ideal customer profile (ICP) standards before passing leads to Revenue Operations. • Workflow Automation & AI Efficiency • Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows.

Benefits

• Be part of a fast-growing SaaS company transforming how banks and credit unions connect with their customers. • Collaborate with an innovative, supportive marketing team reimagining B2B engagement. • Opportunities for career growth and skill development in field and experiential marketing. • Competitive compensation, benefits, and a people-first culture that values growth, connection, and authenticity. • Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. • The Glia Talent Acquisition team uses @glia.com http://glia.com and @ [email protected] http://gliatalent.com email addresses for coordinating interviews, providing updates, and sending documents. • Our hiring process involves an introduction, practical and team interviews, and a decision and offer. For more information, visit our Recruitment Privacy Notice page https://www.glia.com/eu-recruitment-privacy-notice or contact our talent team via [email protected]