AIFund - Marketing Lead
Requirements
• 4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or B company where you built from scratch • Proven track record of building pipeline-generating programs, with specific revenue results you can speak to • Generalist operator: you can run demand gen and write strong copy and build sales enablement—not just one of these • Hands-on with LinkedIn Ads, Google Ads, and HubSpot; you build campaigns directly without needing an agency • Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards • Strong writing and editing skills—you ship clear, persuasive copy fast • Comfortable defining your own roadmap in an ambiguous, early-stage environment • Background in privacy, compliance, or data governance ecosystems • Experience in AI, data, or SaaS environments • AI-native proficiency: a track record of using AI tools to accelerate output without sacrificing quality
Responsibilities
• Expand existing qualified pipeline by 50% • Create segmented messaging for buyer personas in existing verticals and at least 2 new verticals • First outbound campaigns live in a new vertical, with baseline metrics established • Sales enablement materials audited; highest-priority gaps filled • Expand existing pipeline by 2X • Qualified pipeline from at least one new vertical, with clear signals on which others to prioritize • Content and nurture infrastructure running with repeatable processes • Clear data-backed view of what’s working, what isn’t, and what to scale • Demand generation • Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue • Build and manage outbound programs including email campaigns, webinars, events, and paid channels • Develop outreach messaging tailored by persona, industry, and use case • Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results • Test and iterate on channels, messaging, and offers to improve efficiency and ROI • Partner closely with Sales and Product to align on messaging, targeting, and timing • Content and sales enablement • Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories • Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations • Collaborate on campaign assets including webinars, landing pages, and nurture sequences • Note: this scope is intentionally broad—we’re not expecting you to ship everything on day one. You’ll prioritize with leadership and focus on highest-impact work first. • Demand generation
Benefits
• You will help us shape how we do marketing and redefine our demand generation strategy and approach. You’ll own demand generation, content, and sales enablement—with real backing, a credible brand, and a category that’s only getting more urgent. • You’ll report directly to our CEO. What you build compounds: the campaigns you run, the messaging you sharpen, and the pipeline you create will define how the market thinks about Privacy. • WHAT YOU’LL BUILD • You’re among our first marketing hires and drive our marketing activities from the ground up. You’ll be in charge of building: • A repeatable demand generation motion across multiple new verticals—built on real campaign data, not assumptions • A messaging playbook grounded in actual buyer conversations: what resonates by persona, what objections surface, what content moves the needle • A pipeline that clarifies which verticals have near-term revenue potential and which need longer nurture cycles • A content and enablement library that makes every Sales conversation drive results and every outbound touch more relevant and effective. • Long-term relationships with privacy and compliance buyers who refer, renew, and expand • WHAT SUCCESS LOOKS LIKE • Common Sense Privacy offers a competitive compensation, equity and benefits package including medical, dental, and vision coverage, a 401(k) plan, and flexible PTO • WHAT YOU’LL BUILD
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