Guild Garage Group - Director of Field Marketing

• Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. • Strategic planning: • Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. • Budget management: • Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. • Team leadership: • Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. • Campaign management: • Lifecycle & CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). • Lifecycle & CRM: • Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. • Performance analysis: • Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints. • Brand management: • Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. • Cross-functional collaboration: • Agency & vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes. • Agency & vendor relations: