ITVA - Head of Marketing
Requirements
• 7+ years of professional marketing experience, ideally in B2B enterprise software, SaaS, cybersecurity, or infrastructure technology. • 7+ years of professional marketing experience • 3+ years of marketing leadership experience, with demonstrated ownership of strategy, execution, and business outcomes. • 3+ years of marketing leadership experience • Proven experience building or scaling marketing functions at startups or high-growth technology companies. • Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas. • Experience developing positioning, messaging, and go-to-market strategies for complex technology products. • Demonstrated success building demand-generation programs that produce measurable pipeline and revenue impact. • Experience across multiple marketing disciplines, including content, digital, product marketing, and growth. • Strong analytical skills and a data-driven approach to marketing performance. • Excellent communication, storytelling, and leadership abilities. • An entrepreneurial mindset with the ability to operate independently, prioritize effectively, and thrive in an environment where the playbook hasn't been written. • Experience marketing enterprise infrastructure, networking, cybersecurity, observability, or IT operations platforms. • Previous experience as an early marketing hire or founding marketing leader. • Experience working with technical founders and engineering-led organizations. • Familiarity with account-based marketing (ABM), enterprise events, industry conferences, and partner marketing. • Experience building marketing strategies targeting Fortune 500 enterprises or regulated industries. • Familiarity with AI products and the evolving enterprise AI landscape. • Experience hiring and scaling high-performing marketing teams.
Responsibilities
• Build marketing from zero to one: Establish ITVA's marketing strategy, infrastructure, processes, and organizational foundation. • Own positioning and messaging: Develop a compelling narrative that clearly communicates ITVA's value to enterprise IT, networking, infrastructure, and security leaders. • Build the brand: Establish ITVA as a recognizable and trusted name in AI-driven enterprise IT operations. • Drive demand generation: Develop and execute campaigns that generate qualified enterprise opportunities and support revenue growth. • Lead go-to-market strategy: Partner with sales, product, and leadership on launches, market expansion, and customer acquisition. • Own digital marketing: Lead website strategy, SEO, paid campaigns, email marketing, and digital acquisition channels. • Develop content and thought leadership: Build compelling technical and business-focused content, customer success stories, and industry perspectives. • Build marketing operations: Establish attribution, analytics, reporting, and performance measurement to understand marketing's contribution to revenue. • Support enterprise sales: Create sales enablement materials, competitive positioning, case studies, and campaigns that accelerate complex enterprise sales cycles. • Build and lead the team: Identify, recruit, and develop marketing talent as the company scales. • Execute hands-on: Roll up your sleeves to launch campaigns, create content, test messaging, and deliver results without relying on a large existing team.
Benefits
• A genuine zero-to-one opportunity: Build an entire marketing function from the ground up, with the autonomy to define how it's done. • A genuine zero-to-one opportunity: • An established product, not just a pitch deck: Join a company with real enterprise customers, proven technology, and commercial traction. • An established product, not just a pitch deck: • Shape the company's identity: Your work will directly influence how ITVA is perceived, positioned, and recognized in the market. • Shape the company's identity: • Lead the AI transformation: Help introduce AI-powered technology to the enterprise infrastructure teams responsible for some of the world's most critical systems. • Lead the AI transformation: • Work directly with leadership: Have meaningful influence over company strategy, product positioning, and go-to-market decisions. • Work directly with leadership: • Build your own team: Create the marketing organization, culture, and processes you believe will drive success. • Build your own team: • Make a measurable impact: Your work won't be buried inside a large organization. You'll see the direct connection between your decisions and the company's growth. • Make a measurable impact: • Who Will Thrive Here • We're looking for a builder, not just a manager. • Someone who gets excited by a blank canvas, knows how to turn a complex technical product into a compelling story, and is equally comfortable defining a long-term strategy and personally executing the first campaign. • If you've ever wanted to build a marketing organization your way, with a strong product and real market opportunity behind you, this is that opportunity.
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