zerotier - VP of Marketing

• 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company. • Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI-powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content. • Demonstrated track record of owning and growing top-of-funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data-driven approach to optimization. • Strong experience managing a marketing team, including hiring, goal-setting, performance management, and hands-on coaching. • Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting. • Proven experience designing and orchestrating multi-channel demand generation programs including content, email, paid, events, and partner marketing. • Familiarity with ABSM strategies, intent data platforms, and account-based targeting in enterprise or mid-market SaaS environments. • Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution. • Good familiarity of networking and/or cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories. • Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences. • BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus. • Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers. • Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international). • Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.