spinai - Growth Marketing Lead (Los Angeles, CA)

• 3–5+ years of B2B growth, demand generation, performance marketing, or related experience, ideally within cybersecurity, SaaS, or technology. • Demonstrated experience owning multi-channel inbound acquisition programs. • Hands-on understanding of Google Ads, LinkedIn Ads, retargeting, paid social, and performance marketing. • Strong understanding of SEO and organic acquisition, with experience connecting organic traffic to conversion and pipeline. • Experience with landing-page optimization, CRO, A/B testing, and structured experimentation. • Experience building retargeting, nurture, and lifecycle programs. • Strong understanding of B2B marketing funnels and progression from visitor through lead, opportunity, pipeline, and revenue. • Experience working with CRM, marketing automation, attribution, analytics, and reporting systems. • Demonstrated proficiency using AI in modern marketing workflows, including research, data analysis, reporting, campaign optimization, experimentation, automation, and productivity. You should be comfortable working across leading AI platforms and quickly learning new tools as they emerge. • Strong analytical skills and the ability to translate data into clear recommendations and actions. • Experience managing agencies, freelancers, vendors, and specialized external resources. • Experience collaborating closely with senior marketing leadership, Content/Creative, Sales, Product, and external Marketing Operations resources. • Comfortable balancing strategic thinking with hands-on execution. • Cybersecurity experience is valuable, but strong B2B SaaS experience combined with the ability and desire to learn a technical market quickly can also be successful. • ## How We Work: • You have a startup mindset. You're a self-starter who doesn't need someone telling you what to do throughout the day. You can take a business objective, figure out what needs to happen, ask the right questions, and independently move the work forward. You're resourceful, curious, and a fast learner. • We trust your expertise. There is real ownership in this role. We hire great people because we want their ideas, judgment, and experience – not because we want someone to simply execute instructions. If you think there's a better approach, we genuinely want to hear it. If the data is telling you we should change direction, say so. You'll be trusted to make decisions within your area, experiment thoughtfully, and do your job in the way you believe will produce the strongest results. • You're collaborative and dynamic. You'll work closely with the Director of Marketing, broader marketing leadership, Sales, Product, external partners, and specialists across the organization. You know how to bring strong opinions and expertise to the table without creating territorial silos. You communicate well, welcome feedback, and value other people's expertise as much as your own. • You move fast. We'd rather thoughtfully test a strong idea, learn from it, and iterate than spend months trying to make something theoretically perfect. You know how to prioritize, execute, measure, and move forward. If something doesn't work, understand why, learn from it, and try again. • You take ownership. If something you're responsible for isn't working, you investigate it. If tracking looks wrong, you flag it. If an agency isn't delivering, you address it. If you see an opportunity, you bring it forward. "Nobody told me to" isn't how we operate. • You're a team player. We care about the work we do and the people we do it with. You take pride in producing great work, celebrate team wins, help when someone needs it, and genuinely enjoy collaborating with smart people toward a shared goal. • You're adaptable. Our products evolve. Technology advances. Messaging changes. Priorities change. AI is changing how people discover and consume information, and cybersecurity certainly doesn't stand still. You're comfortable operating in a fast-moving technical market and can learn quickly enough to keep pace. • You're AI-native. AI is changing both the cybersecurity market we operate in and the way great marketing teams work. We expect you to use it. Whether you're analyzing campaign data, researching an audience, building a workflow, pressure-testing an idea, finding patterns, or eliminating repetitive work, your instinct should be to ask how AI can help you do the job better and faster. We're not looking for someone who occasionally opens an AI tool, we want someone who actively experiments with new capabilities and incorporates the best ones into how they work. • You're comfortable with cybersecurity. You don't need to know every acronym on day one, but you should enjoy learning complex technology and understanding the problems our customers are trying to solve. You can become conversant enough in cybersecurity to make intelligent decisions about audiences, campaigns, messaging, and performance. • You care about outcomes more than activity. Launching a campaign isn't the finish line. A beautiful dashboard isn't the outcome. More leads aren't necessarily better leads. You want to understand what actually moved the business and what we should do differently because of it.